• A new global network created by Gordon Moody, Better Change, and Mindway AI aims to provide a new level of protection for the gambling industry, including online casinos and sports betting sites, and serve as a one-stop shop for stakeholders.
• Gordon Moody became the focal point of a new global network that aims to increase protection against gambling-related harm. In collaboration with Better Change and Mindway AI, Gordon Moody will launch an innovative online learning platform.
• All partners will continue to work together to develop new solutions aimed at safeguarding players and assisting operators.

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Right Care, in the Right Setting, at the Right Time

The network was established by Gordon Moody, a charity dedicated to assisting those most impacted by gambling harm, in collaboration with a Gibraltar-based organization dedicated to reducing gambling harm. 

Better Change and technology expert utilizing neuroscience and artificial intelligence to combat problem gambling Mindway AI will provide support for both players and operators, delivering innovative industry solutions.

Matthew Hickey, chief executive officer of Gordon Moody, commented on the unique partnership by stating that the 123% increase in applications for the charity’s services demonstrates the organization’s commitment to “tackling gambling addiction” and providing access to the “right treatment, in the right place, at the right time. 

Hickey continued by stating that it is “crucial for Gordon Moody” to work in partnerships in order to continue to expand its services and “meet the demand of those in need of treatment and support,” highlighting the dynamic partnership with Mindway AI and Better Change as “the way forward to increase the focus on responsible gambling.”

Innovative Customizable Online Learning Platform

A key component of this new partnership and global network will be an innovative online learning platform that allows for full customization to facilitate the platform’s usability by operators and their staff.

The platform will offer customized modules and engaging lessons in multiple languages to expand the platform’s reach and impact, as well as to enable the network to continuously evolve and develop through collaboration to meet the industry’s fast-paced and tech-driven demands.

Victoria Reed, the founder of Better Change, expressed her pleasure in collaborating with like-minded organizations and her conviction that collaboration is the key to impacting individuals and making gambling as safe as possible for players and operators.

Rasmus Kjaergaard, CEO of Mindway AI, concurred that “industry collaboration between different types of organizations” is essential to the mission of empowering gambling operators and enhancing the level of player protection, which is “exactly why” Mindway AI has decided to join this new global network and contribute its “advanced RG solutions and services.

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