• Kambi Group has acquired front-end expert Shape Games, which will considerably enhance the company’s ability to provide entertaining sports betting experiences.
• The upfront payment for the acquisition is €38.5 million ($38.47 million), and the deal includes a performance-based earnout of up to €39.6 million ($39.57 million), for a potential total deal value of €78.1 million ($78.03 million), which will be settled entirely in cash.
• With regulated operators, Shape Games has demonstrated success in driving player retention and acquisition. Kambi Group, which is among the leading players in the sports betting sector, is confident that this acquisition will strengthen its turnkey and modular offerings.

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Kambi Group Acquires an Important Front-End Specialist

Shape Games has gained a reputation as one of the most effective front-end developers capable of delivering significant client engagement and retention by utilizing adaptable and native technologies. The company, headquartered in Copenhagen, Denmark, works only with prominent marketplaces in regulated markets.

The fact that Shape Games has partnered with state-backed operators such as Danske Spil and Norsk Tipping demonstrates the industry’s regard for the company. Shape Games has previously collaborated with Kambi via BetWarriors and JACK Entertainment.

This acquisition provides Kambi with a unique opportunity to bolster its own understanding of front-end development technologies and increase sportsbook revenue by fostering customer acquisition and retention. 

Shape Games has an extensive technical stack that delivers the entire gamut of engagement options, including front-end tech, loyalty, statistics, free-to-play games, customized offerings depending on player desire, and more.

Shape Games to Also Continue Delivering Products in Standalone Capacity

Christian Risom, CEO and co-founder of Shape Games, was ecstatic about the prospect and stated that the company was excited to join hands with Kambi.

All of this affords operators and partner organizations the ability to generate sustained incremental revenue. 

Kambi also benefits from a second element, as the company now possesses enhanced expertise in the sports betting value chain and can supply the desired high-quality solutions via turnkey and modular packages. 

Shape Games will continue to deliver services both independently and as a part of Kambi, to the benefit of Kambi’s present and prospective partners.

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