• A week into the NFL season, officials have begun to caution consumers about the hazards posed by unregulated sports betting websites. 
• Nevertheless, if current stats are any indicator, consumers in North America have gotten considerably more adept at distinguishing between licensed and unlicensed sportsbooks. 46.6 million American sports fans are expected to wager on the 2022 NFL season.
• The British Columbia Lottery Corporation operates the province’s sole legal gaming website.
• BCLC may need to examine broader legislation to suspend access to offshore websites within the province.

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Massive Handle in Sports Betting Anticipated for the NFL

Nevertheless, more than 100 million geolocation activations were recorded during the first week of the NFL, according to GeoComply. 

Now, the British Columbia Lottery Corporation in Canada advises consumers to seek for only authorized and regulated bookmakers. The BCLC issued a warning that numerous offshore sportsbooks are attempting to siphon off traffic from the United States, which is connected with an increased risk of losing financial data, personal information, and money.

Marie-Nolle Savoie, the BCLC’s chief compliance officer and vice president of legal, compliance, and security stated that hundreds of websites continue to operate illegally in British Columbia, urging residents to exercise caution and only play at PlayNow.com, the BCLC’s regulated online gambling website.

PlayNow.com is the sole regulated website in British Columbia, in contrast to Ontario, which legalized private gambling and allowed overseas corporations to compete against the local gaming monopoly. 

Savoie continued by arguing that PlayNow.com provides robust safeguards for consumer health and aids in making the right gambling decisions, in contrast to an offshore industry that is solely concerned with player acquisition and revenue generation at the expense of players’ financial and mental health.

Strong revenue can be augmented by expanding legalization

BCLC was able to generate a net income of $1.3 billion from the province. PlayNow.com contributed $293 million to this total. The funds are used locally to support a variety of charitable initiatives and budget shortages. 

Regardless, British Columbia may need to follow in the footsteps of Ontario and the United States as a whole in order to achieve the best sports betting results and prevent consumers from accessing offshore sports betting sites, which typically offer better odds and promotional offers and are unrestricted by legal obstacles.

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