Caesars Sportsbook begins nationwide “truck tour” engagement promo

Caesars Sportsbook begins nationwide “truck tour” engagement promo

  • Earlier this month, the gaming giant Caesars Entertainment announced the introduction of the Caesars Sportsbook & Casino Truck, which will embark on a statewide tour to engage sports lovers. 
  • The truck tour is billed as a “extensive fan engagement effort” with a branded 18-wheeler driving across the United States. 
  • It will make its debut on September 19 in Orchard Park, New York, during Buffalo’s home opener for Monday Night Football against Tennessee.

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Caesars Sportsbook

Cutting Edge Sportsbook Truck to Debut this September 19

The cutting-edge truck will stop at major sporting events and select Caesars’ sites to create unique fan experiences, the business stated. Caesars Sportsbook will also introduce its new sportsbook-themed premium club lounge in the northwest corner tower of the current Business Class Club in conjunction with its New York debut.

The Truck’s “innovative design” and over 1,000 square feet of activation space enable Caesars to “personalize the moments and experiences delivered at each stop.” 

The truck features a production studio for filming creative content and a fully equipped podcast studio for content creation alongside Caesars partners Omaha Productions, ESPN, and CBS Sports. Caesars stated that Peyton Manning’s Omaha Productions will play a pivotal part in the tour’s production of live events and digital content.

At each stop, the truck will become a “must-see attraction and hub” delivering exclusive casino and sports betting offers for new customers, VIP experiences for members of the industry-leading loyalty program Caesars Rewards, and a fully immersive environment, according to an official statement from the company.

A Must See Attraction and Sportsbook Hub 

Ambassadors from Caesars, including Trey Wingo and Kenny Mayne, as well as special guests from Omaha shows and other celebrities, will be present during the trip. 

Fans may expect to interact with renowned former star athletes, participate in tailgate-style activities, watch big sporting events broadcast on the truck, and have access to local food and beverage options exclusive to each host market.

After its debut in Buffalo, the Caesars Sportsbook & Casino Truck will tour further states with legalized sports, making stops at several Caesars casinos and major sporting events until 2022 and 2023. 

The maiden trip will conclude with a stop at Super Bowl LVII in Glendale, Arizona, a market featuring two Caesars sports betting venues – Caesars Sportsbook and Guy Fieri’s DTPHX Kitchen + Bar at Chase Field, home of the Arizona Diamondbacks.

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About Lou De Aguila

Lou Aguila is a contributor to Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.