GiG and Xtremepush Forge New Strategic Partnership

GiG and Xtremepush Forge New Strategic Partnership

  • Gaming Innovation Group (GiG), a provider of cloud-based iGaming services and performance marketing to businesses, has formed a new agreement with Xtremepush, a multichannel engagement platform. 
  • The agreement will result in the two companies launching innovative client experiences.The two will combine their strengths to provide casinosports betting and other iGaming operators with high-quality betting solutions. 
  • The features of the two organizations naturally complement one another.

 

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GiG and Xtremepush Form Alliance

Xtremepush seeks to provide gamers with timely and pertinent communications, allowing them to enjoy premium immersive experiences. In this regard, the company will collaborate with GiG. 

The two will combine their respective abilities to improve consumer experiences. GiG will utilize its innovative customer-centric platform, while Xtremepush will utilize its superior data and engagement platform to offer clients a higher level of personalisation and segmentation.

Consequently, clients who utilize GiG’s platform will also have access to Xtremepush’s customer relationship management (CRM) marketing. Those gaming organizations that want to use the integration will have access to a comprehensive suite of solutions, including player profiles with real-time, actionable data. 

Thus, collaborating operators will be able to run customised marketing that engage bettors with exceptional one-to-one experiences. The combined efforts of GiG and Xtremepush will allow its partners to improve player acquisition and retention, increase lifetime value, and expand wallet share. The primary purpose of GiG and Xtremepush is to get operators closer to their customers.

The Two Businesses Complement One Another

Robbie Sexton, the head of partnerships at Xtremepush, stated that the new alliance tremendously excites his staff. He stated that Gaming Innovation Group is a logical fit for Xtremepush because the platforms of the two organizations compliment one another. 

Martin Collins, director of business development for Gaming Innovation Group, also gave his thoughts. He stated that GiG is aware of the necessity to develop rapid and adaptive technology that will give it a competitive advantage.

GiG was granted approval to commence its services in Pennsylvania a week ago. The leading provider continues to expand in the significant North American market. GiG signed a collaboration agreement with Crab Sports, a Maryland-based sports betting startup, during the same journey.

While North America may be one of GiG’s primary markets, the company also aspires to expand internationally. A few weeks ago, it struck a new arrangement with Luckiest.com, an iGaming operator that targets markets under the Alderney Gambling Control Commission’s authority.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.