• Massachusetts is a long way from enacting sports betting legislation, but Bay State is making great strides in implementing responsible gambling initiatives. 
• The most recent solution is PlayMyWay, which will transform every gambling machine in the state into a venue for responsible gambling. 
• The feature is touted as a “budgeting tool” that can set voluntary limits that consumers can stick to in order to minimize potential gambling-related harm.

PlayMyWay Demonstrates Resilience as Gambling Harm Control Method

The program has already been implemented at Plainridge Park Casino, MGM Springfield, and Encore Boston Harbor, and it is proving to be an effective means of promoting responsible gambling without resorting to coercion or alienating gamblers.

In fact, enrollment in PlayMyWay is simple and straightforward. The solution uses the customary rewards cards issued at casinos. When customers enter a casino, they insert their cards into the electronic gaming machine and are prompted to enroll or decline. This procedure may be repeated whenever a card is placed.

PlayMyWay aims to assist consumers in a non-intrusive manner, notifying them when they have reached 50%, 75%, and 100% of their predetermined budget, should they choose to enroll. This budget may represent their daily, weekly, or monthly gambling expenditures. The system itself is highly adaptable, allowing consumers to opt in and out of the program, change their budget requirements, and generally enjoy a safer gambling experience.

PlayMyWay is very likely to enjoy a strong rate of adoption across the United States. While European governments have discussed imposing wagering and deposit limits on consumers, the likelihood of this happening in the United States is much lower. That is why tools that focus on conscious choices from consumers, such as PlayMyWay, resonate with American audiences.

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Non-Invasive and Effective Responsible Gambling Instrument

The Massachusetts Gaming Commission is equally excited about the opportunity to tackle problem gambling in the Bay State and create a level playing field for all. 

The PlayMyWay initiative is supposed to be a non-obtrusive manner of monitoring and collecting information about player behavior and whether volunteer programs such as this one can genuinely have broader effects. PlayMyWay is developed under a new responsible gambling framework that the Massachusetts Gaming Commission has dubbed “GameSense.”

To date, the acceptance and success rate of the program appear to be positive, with casinos in the Bay State eager to adopt it and contribute to its success.