• North America’s largest Keno software provider, Pixiu Gaming, has announced a partnership with former NFL quarterback Dan Marino. The company intends to incorporate Marino’s name into a series of immersive video slot games.
• Pixiu Gaming will donate 5% of its proceeds to Marino’s organization, which assists people with developmental difficulties.
• Creation iGaming functioned as the deal’s initiator and broker between the two businesses.

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The slots are scheduled to debut in 2023

Creation iGaming facilitated the collaboration between Pixiu and Marino. The unique slot games will be developed by Pixiu, and according to the specifics, they will launch in the second quarter of 2023 in the regulated marketplaces in Canada and the United States.

Marino, a retired sports icon, held more than forty passing career and single-season records. Most throwing yards, most touchdown passes, and most completions are among them. He commented on the growth by expressing his admiration for Pixiu’s commitment and emphasis on key values. 

Additionally, he expressed his eagerness to witness the partnership’s favorable outcomes. In accordance with the terms of the deal, Pixiu will not only develop original slot machines but also incorporate a social responsibility component. The company will donate 5% of its sales to Marino’s Foundation, which empowers people with developmental disabilities such as autism. The gifts will aid these individuals in establishing and advancing their careers.

Tony Plaskow, the founder of Pixiu, also provided some commentary. He remarked that the agreement is monumental, especially for him as a great NFL fan. He noted that Pixiu and Marino are committed to assisting “disadvantaged and disadvantaged children” and assisting them in making a difference. Plaskow stated, in conclusion, that Pixiu takes delight in partnering with Canadian provinces for the benefit of their particular communities.

Creation Initiated and Brokered the Partnership Between Marino and Pixiu

Creation iGaming conceived of the collaboration between Marino and Pixiu. The company also served as an intermediary during the negotiation process. Phil Canavan, the sales and commercial director of Creation iGaming, remarked that it is quite uncommon to merge two firms with identical structures. 

He noted that the company is pleased to be a part of the relationship and that everyone at Clarion is eager to see what the alliance will bring North America in the future.

Creation iGaming has more than four decades of experience in the sports media and gaming industries and is committed to providing clients with comprehensive solutions. 

The organization’s services include branding, game creation, commercial strategy, and distribution. Due to Creation’s decades of experience, the company was able to create games with enduring appeal. Thus, Creation is among the industry leaders who have access to a network of world-class talent across both the B2C and B2B sectors.

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