MaximBet, an online sports betting and casino gaming brand, has announced the launch of its sportsbook in Indiana, in partnership with Kambi Group and White Hat Gaming.

The gaming brand has aggressive expansion plans for other US and Ontario regions.

Earlier in the year, MaximBet teamed with Kambi Group and White Hat Gaming.

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Unwavering Dedication to Fans

The launch in Indiana is anticipated to be the first of a series of rapid launches for the emerging gaming brand in a number of additional areas, including Iowa, New Jersey, Pennsylvania, and Ohio, as well as Ontario, Canada. 

Daniel Graetzer, founder and chief executive officer of MaximBet, outlined the “unwavering commitment” of the brand to provide its fans with “the greatest sports betting experience in the world” paired with “premium content” and within a “world-class betting environment” and was adamant that MaximBet will quickly bring its “unique value proposition to players across the country.”

Graetzer continued, they couldn’t be more enthusiastic about the company’s future to launch now, just as the NFL season is revving up, and with NHL, NBA, and college basketball action on the horizon.” 

The debut in Indiana is the first to incorporate the expansive sports betting service and user experience technologies, the result of unique agreements between MaximBet and Kambi Group, and White Hat Gaming.

Utilizing Sports Betting Technology

MaximBet’s sportsbook will utilize betting solutions, compliance, risk management, and sports integrity experience from Kambi to engage bettors with features such as microbetting, BetBuilder, thousands of markets, and Teaser+, the parlay product of the technology provider.

MaximBet’s “customer-first mentality” makes the launch in The Hawkeye State “an exciting opportunity for both parties as well as bettors,” according to Kambi’s chief executive officer and co-founder, Kristian Nylén. 

He cited the brand’s aspiration “to become a leading sports betting brand and deliver an engaging experience” to its players. MaximBet has access to White Hat Gaming’s iGaming platform and PAM solution, as well as its patented technologies, such as the first-to-market traveling wallet and in-house cashier.

Phil Gelvan, chief executive officer of White Hat Gaming, commented on the launch by noting that the company’s “ability to help manage the PAM technology will enable MaximBet to continue focusing on their aggressive growth plans over the next year” and that the “shared vision of delivering a best-in-class gaming experience” united both partners from the start. 

To engage with players in Indiana, MaximBet is offering a first-time deposit bonus of up to $250 and “Super Freaky Odds Boosts” daily. Additionally, the company will soon reveal possibilities for players to gain tickets to Maxim parties, brand apparel, and other exclusive events.

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