Light & Wonder, an American provider of casino and sports betting products and services, announced that it had acquired all of House Advantage’s assets. The provider will be able to add a tried-and-true marketing solution to its products as a result of the acquisition.

The former company has named the latter’s CEO as SVP and president of global systems and services.

The chief executive officer of Light & Wonder praised House Advantage and its chief executive officer as visionaries.

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Light & Wonder Acquired Residence Advantage

According to Light & Wonder, House Advantage has nearly two decades of experience in the industry. It has offices in Las Vegas and India and creates loyalty solutions for gambling industry businesses. House Advantage’s mission is to aid businesses in retaining clients in a highly competitive field.

HALo is a comprehensive omnichannel loyalty and marketing solution by House Advantage that leverages data from many retail and online channel systems. The unified tech layer provides an accessible framework that enables partners to integrate House Advantage’s solution into their CMS systems and execute tailored marketing campaigns in a straightforward manner. Light & Wonder will appoint House Advantage’s creator and CEO, Jon Wolfe, as senior vice president and president of global systems and services following the acquisition of House Advantage. Several additional House Advantage employees will join Light & Wonder.

Due to his extensive experience in business intelligence, customer information systems, and leadership, Wolfe will be an excellent addition to Light & Wonder’s team. Wolfe, a veteran of the gambling industry, has a distinguished track record of generating expansion and capitalizing on industry tailwinds. He is also renowned as a skilled diplomat who has cultivated long-lasting ties with some of the gaming industry’s largest operators.

Wilson Was Excited to Welcome HA’s Team 

The chief executive officer of Light & Wonder, Matt Wilson, reacted to the new purchase. Wilson believes that House Advantage’s premier software and technological solutions will enable Light & Wonder to profit from the convergence of online and land-based gaming. He remarked that HALo is a potent omnichannel player loyalty solution that perfectly complements the supplier’s existing portfolio and will enable it to give clients unmatched service.

Wilson said that his company will take on yet another brilliant team as a result of House Advantage. Wilson described Jon Wolfe as a great visionary and expressed confidence that Wolfe’s experience will assist Light & Wonder in maximizing the potential of its systems team.

Jon Wolfe also addressed the transaction. Joining Light & Wonder is a fantastic chance for him to broaden the reach of House Advantage. In addition, the partnership will provide his organization with the resources necessary to continue developing technology that assists operators in optimizing player management.

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