Strive Gaming, the premier provider of player account management platforms for the gaming industry, announced a new relationship with the North American provider of customer acquisition and retention sports games, Chalkline Sports.

The new agreement represents Strive Gaming’s foray into free-to-play games designed to boost user retention and acquisition.

The administration of Chalkline and Strive express their enthusiasm for the partnership.

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Strive Gaming has joined forces with Chalkline Sports

The current cooperation signifies Strive Gaming’s foray into free-to-play games, which play a crucial role in the acquisition of players for sports betting. 

In addition to introducing players to sports betting products, free-play games provide online clients with unique educational opportunities. The new agreement, according to Strive Gaming, would enable “clients to easily deploy a turnkey free-to-play acquisition and retention solution.”

The CEO of Chalkline Sports, Daniel Kustelski, stated that Strive Gaming is one of the top business-to-business platforms available in Canada and the United States.

In addition, he emphasized that the company has new technologies and a solid management team with extensive industry experience. Kustelski indicated that the visions of Chalkline Sports and Strive Gaming are congruent. 

In conclusion, he anticipated that the new partnership would aid in delivering value to the continuously expanding North American market.

The Deal Will Benefit Both Parties

Max Meltzer, the chief executive officer of Strive Gaming, stated that customer acquisition and retention are among the greatest obstacles for businesses operating in the North American industry. 

According to him, the latest agreement with Chalkline Sports aims to address this difficulty. Meltzer concluded by stating, “Chalkline’s localized and personalized live-odds Freeplay sports prediction games attract fans of every sport and place an emphasis on localization and personalization, which are two of the platform’s finest features.”

Strive Gaming only recently announced a top leadership hire. The firm said last month that it had hired Jamie Shea, the former vice president of marketing at DraftKings. 

Shea was appointed as the new chief marketing officer of the organization. Shea, a seasoned professional, has held several positions of leadership within the sector. The Venetian, Hard Rock, and Station Casinos, to mention a few, employed her throughout her professional career.

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