EQL Games has partnered with ReelPlay, an Australian iGaming developer and content provider, with the two companies now concentrating on iLottery material for various North American lotteries.

 Using EQL Games’ RGS technology, the partners will incorporate various ReelPlay games directly into the content platforms of partner lotteries. 

With the RGS technology of the company, lotteries will be able to sell their games online.

 

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EQL Games Expands ReelPlay Across North America

ReelPlay is the second studio that EQL Games has partnered with for the distribution of games in this manner. EQL Games is making a significant move in the lottery content aggregation area. 

The relationship is mutually beneficial because it enhances EQL Games’ offering in terms of pure product diversity, while also assisting ReelPlay in consolidating its position on the North American market.

While EQL Games has yet to amass a sizable roster of partners, its initial ventures into the area are promising. The company has already formed a cooperation with the Michigan Lottery to launch its products and operations in 2023.

EQL Games does not intend to just enter the market and add content. The corporation views itself as a problem-solver and a company able to defy prevailing patterns. 

Cummings indicated that his organization will continue to search out the best iGaming firms and introduce the most appropriate ones to the lottery market. According to the executive, ReelPlay matches this criterion without difficulty.

ReelPlay Meets Lottery Requirements in North America

The organization has the appropriate sound, art, mathematics, animation, and bonus rounds to create thrilling lottery experiences and provide eInstant games with a significant boost. ReelPlay is not new to the North American market, since it has been present there for some time through local partnerships.

In addition to distributing games in Europe, the company has amassed a remarkable portfolio, track record, and rapport with local iGaming leaders. The partnership with EQL Games can only contribute to its continued success in new experience verticals.