SharpLink Gaming, a provider of online casino engagement and conversion solutions, announced the launch of 15 state-specific affiliate marketing websites throughout the United States. 

These state-specific domains are intended to attract, acquire, and divert local sports betting and casino visitors straight to the company’s licensed sportsbook and casino partners in each state.

SharpLink has created a website for affiliate marketing in the following 15 states: Arizona, Colorado, Iowa, Illinois, Indiana, Kansas, Louisiana, Michigan, New Jersey, New York, Pennsylvania, Tennessee, Virginia, and West Virginia.

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15 Affiliate-Marketing Websites are Live in the State 

Each of the fifteen websites features major highlights, sports betting specials, and promotional codes for partner sportsbooks in each state. In addition, four of the 15 state sites where iGaming has been allowed – Michigan, New Jersey, Pennsylvania, and West Virginia – offer identical content connecting directly to SharpLink’s online casino partners.

The company stated in a news statement that it has plans for all incoming U.S. states, including Maryland, which is likely to legalize sports betting in November 2022, and Massachusetts and Ohio, which are expected to begin their sports betting markets in January 2023.

Achieving iGaming Engagement to Deliver New User’s Acquisition

SharpLink CEO Rob Phythian stated that they have pursued and completed the acquisition of FourCubed in late 2021 with the intention of replicating and scaling its proven playbook for success in affiliate marketing for the European poker market. 

FourCubed’s Tori Roberts – now SharpLink’s Vice President of Affiliate Marketing – is leading SharpLink’s Direct-to-Player (D2P) strategy carefully designed to achieve meaningful sports bettor and iGaming engagement and to deliver new user acquisition.

SharpLink’s introduction of its new D2P web domains marks the beginning of its audience aggregation strategy in the United States. He said that the company expects its ultimate D2P platform to operate as a core revenue channel creating exponential development prospects for the company well into the foreseeable future.

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