HungryBear Gaming, the maker of the first multiplayer and free-to-play slot game ‘Slot Masters,’ has reached a landmark partnership with Light & Wonder, Inc. 

Following the agreement, Slot Masters shall be integrated and distributed by the licensee per the deal’s conditions. 

The game will be accessible via Light & Wonder’s extended network of hundreds of global online casino operators.

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Available on the OPENGAMING Platform, Slot Masters

The new free-to-play slot machine game has been integrated into Light & Wonder’s cutting-edge OPENGAMING platform. This indicates that the three-way game that allows players to manage their opponents’ score using a series of offensive and defensive weapons will become even more popular by reaching a far larger audience.

CEO and creator of HungryBear Gaming, Justin Chamberlin, referred to the new partnership as a “game-changer” and expressed his joy to be shaking hands with “one of the foremost names” in the iGaming business. 

The game was once directly connected with individual operators. Now, under the terms of the new agreement, Slot Masters will be accessible via Light & Wonder’s platform, opening the door “to a vast array of global brands.” 

These brands will be able to seamlessly integrate the existing multiplayer slot while reaping the benefits of providing one of the most exciting games on the market.

Numerous leading brands, including Jackpot Joy, RAINBOW RCHES CASINO, Virgin, Ladbrokes, Foxy Bingo, and Megaways Casino, have adopted the game thus far. Chamberlain described the launch of the game with Foxy Bingo and Ladbrokes as “a dream come true.”

Three months after the game’s formal release, tournaments were introduced to players, and the game’s popularity exploded. According to official statistics, the game was played over 500,000 times and recorded over 32 million spins. Therefore, SlotMasters has become a “mainstay of operators’ offers,” making the new distribution agreement with Light & Wonder more acceptable for both sides.

Customized Marketing Campaigns

In the coming weeks and months, the game will be released on a number of European and international operators’ platforms. Several brands will also launch a series of customized television and online advertising campaigns. To increase the slot’s visibility and accessibility, operators will also add it into the homepage tabs.

According to Light & Wonder’s vice president of game development, Robert Procter, HungryBear Gaming is also close to completing its first real-money alternative to the “groundbreaking” game. 

Prior to the end of the year, an official release date will be announced. Last week, Light & Wonder reported its third-quarter results, reflecting a solid quarter and a 20% increase in revenue to $648 million.

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