New Jersey: Greco Launches Gameplay Risk Management Products 

New Jersey: Greco Launches Gameplay Risk Management Products 


Greco, a leading specialist in the iGaming sector catering risk segmentation, multi-accounting, bonus abuse, and bonus engine creation, has registered as a vendor in New Jersey. 

The firm, with its headquarters in London, has formed a partnership with Resorts Digital Gaming, which has its operations headquartered in New Jersey and is affiliated with Resorts Casino & Hotel. 

As a result of this, it will now be able to launch its risk management operations for online casinos and operators. It is anticipated that similar permits will be obtained in the future with partners from New Jersey and other states in the United States.

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Greco Expected to Bring a “Wider Shift in the Local Industry”

The new arrangement that Resorts Digital Gaming has reached with Greco is anticipated to “signal a bigger change in the local business,” which is now responsible for delivering $3.12 billion into the state coffers. 

Ed Andrewes, the chief executive officer of Resorts Digital Gaming, recently gave a speech in which he discussed Greco’s registration as a vendor in New Jersey. He referred to this development as “excellent news” for both his company and the other operators in the Garden State. Andrewes also discussed Greco’s “extensive expertise” in European markets, and he expressed excitement at the prospect of using the risk engine to combat bonus misuse, which is one of the most significant difficulties the company is now confronted with.

Partnering with Well-Known Companies to Build Potential to the Market

Greco has collaborated with in excess of thirty different content producers, operators, and suppliers. On the list are some of the most well-known companies in the sector, in addition to some potential new businesses. Greco is an expert in the process of automatically identifying fraudulent real-time bonus claims.

Greco is able to eliminate the inherent bias of traditional measures while also estimating the risk that is connected with individual players because to the use of behavioral analysis and theoretical value modeling. In order to improve the effectiveness of their operational and marketing endeavors, operators who use Greco’s gaming risk engine will be able to categorize their activity on the basis of the risks that have been recognized.

Combating Bonus Abuse at New Jersey Gambling Establishments

The phrase “Bonus Abuse” refers to a number of different lucrative tactics that casino players employ to maximize the value of promotions and bonus offers. These strategies are utilized by casino players. At this time, gaming risk assessments do not evaluate gameplay behaviors that are linked to all types of misuse. This indicates that the criminals are able to avoid discovery and continue to make money off of the operators during the course of the scheme.

Greco Delivers Efficient Management Strategy for NJ 

Greco will be able to assist operators in efficiently managing the examination of all forms of bonus abuse once the company enters the market in New Jersey. On the list are terms like advantage play and slots that may be manipulated. According to statistics given by Greco’s chief executive officer Ozric Vondervelden and client success manager Philip O’Driscoll, bonus misuse in New Jersey shows gamers extracting $17,875 in value per identity in relation to welcome offers alone. This information was provided by Greco.

The gross operating profit that casinos reported in New Jersey for the third quarter was 13.4% lower when compared to the same period in 2021 earlier in the month.

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About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.