Bragg Gaming Group, a global provider of business-to-business gaming technology, has expanded the availability of its technology and content in Michigan through a new partnership with leading operator BetMGM.

Under the terms of a new partnership, Bragg agreed to provide BetMGM in Michigan with its premier content, including popular slots such as Egyptian Magic. 

Lara Falzon, president, and chief operating officer of Bragg, expresses her enthusiasm regarding the announcement. Research indicates that Michigan is a significant market in North America with significant potential. 

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New Partnership Brings Bragg Content to Michigan’s BetMGM

The new partnership, which was announced on Monday, will see Bragg provide leading games to BetMGM customers in the state. Such content includes Bragg’s Atomic Slot Lab studio and enticing games like Egyptian Magic. Additionally, BetMGM in Michigan will benefit from the company’s Remote Games Server (RGS) technology.

Partnering to Deliver Leading Tech and Content to iGaming Markets

The latest agreement expands upon an existing partnership between BetMGM and Bragg’s Spin Games studio. This long-term agreement benefited both parties in strategic U.S. markets such as Michigan, New Jersey, and Pennsylvania. Now, the new agreement builds upon BetMGM’s positive momentum.

Bragg also benefits from expanding its presence in North America and the United States. Currently, the company has partnered with six operators in North America to deliver its leading technology and content to multiple iGaming markets.

The Organization Plans Additional North American Expansion

Lara Falzon, president and chief operating officer of Bragg, disclosed that the company planned to expand its presence in North America by providing iGaming operators with content from its proprietary studios. In addition, she explained that the company intended to release new games as a result of its partnerships with third-party providers. According to Falzon, the new partnership strengthens Bragg’s growth strategy, which is anticipated to produce growth.

Providing More Engaging Content

She added that Bragg is enthusiastic about expanding its partnership with BetMGM. Falzon stated that the new agreement will provide engaging content, which is anticipated to increase the operator’s retention and engagement rates.

The importance of the market in Michigan was underlined by data released from Bragg. According to research from H2 Gambling Capital, the market in the state is expected to generate approximately $1.5 billion in gross win by 2022. In addition, separate research from Eilers&Krejcik Gaming’s US Online Casino Monitor revealed that BetMGM holds 38% of the Michigan online casino market as of August 2022, making it the market leader.

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