U.S. Integrity has teamed up with Elys Game Technology, providing the sports betting tech provider integrity services and supporting its expansion in North America.

Elys Game Technology, a provider of interactive gaming and betting technology, and U.S. Integrity, a provider of integrity solutions, recently announced that they have entered into a partnership centered on the United States.

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Tracking and Reporting and Analyzing Data

The all-encompassing partnership between Elys Game Technology of Canada and the sports betting integrity monitoring, reporting, and analytics organization will provide event monitoring, market intelligence, and fraud prevention in support of Elys’ operations in the United States and will make it easier for Elys to expand its presence in North America.

Creating a Safe and Engaging Betting Environment 

Michele Ciavarella, executive chairman of Elys Game Technology, expressed that the company is pleased with its new partnership with U.S. Integrity as part of its preparation to further expand its presence across regulated gaming jurisdictions in North America. 

Ciavarella is convinced that the partnership could be beneficial for Elys and believes that the partnership could be profitable for the company.

The company expects a partnership with the U.S. Integrity could give them the ability to identify possible betting abnormalities in real time and enable potentially suspicious wagering activity to be identified immediately, Ciavarella said, expecting that the partnership would “create a safe and engaging betting environment” for Elys’ customers.

Elys is a provider of end-to-end sportsbook services to online operators, retail betting establishments, and franchise distribution networks. 

The company plans to continue expanding its industry presence and has B2B operations in five states in the United States as well as the District of Columbia.

Model for Local Businesses to Use as Sportsbooks

Elys’ operations in the United States are centered on the company’s one-of-a-kind small business retail model, which provides power to sportsbooks for community-based and locally owned businesses. 

Elys has recently increased its reach in Ohio to include over one hundred local host establishments in anticipation of the official market debut in the state.

Matthew Holt, chief executive officer and co-founder of U.S. Integrity, spoke on behalf of the company to express how proud it is to establish a partnership with Elys Game Technology and support their operations with integrity monitoring. 

He also explained that the mission of the company is “to provide conflict-free, best-in-class insights and compliance solutions” to its customers.

Conflict Free and Unique Compliance Solutions to the US Market 

Holt also paid tribute to the exceptional team at Elys, who have been working tirelessly on their North American expansion strategy in order to keep pace with the evolving market. He also praised Elys for its commitment to the highest integrity standards. 

U.S. Integrity is able to assist its clients in maintaining the highest level of integrity by offering services in the areas of monitoring, fraud prevention, education, and consulting. This customizable suite of services is designed to meet the requirements of a diverse range of customers.

Northwoods League, Miami Valley Gaming, Fitzdares, Gold Rush Gaming, and a few other gaming companies are among its most recent customers.

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