It is an attempt to attract more people to the Las Vegas-style gambling that is offered in SciPlay’s free-to-play slot games.
The social casino game provider SciPlay increased the amount of work it is putting into promoting its free-to-play mobile game, Quick Hit Slots, by introducing an advertising campaign that features Jerry O’Connell.
Build on Existing Momentum
With the ”Winning Day” campaign, which will start in 2022 and have a well-known actor and TV host as its spokesperson, the company hopes to cash in on the popularity of one of the fastest-growing social casino slot games.
In commenting on the new arrangement, O’Connell stated that with all of his life’s work dedicated to entertainment, the collaboration with SciPlay was ”a natural extension” of his ”passion for sparking excitement and fun,” which made him happy to participate in the commercials that bring to life the Vegas experience and Quick Slot Hits.
O’Connell also said that he was happy to be a part of the commercials for Quick Slot Hits and the Vegas experience.
Strategic Partnerships as A Key to its Market Growth
The audience is shown that they can easily replicate the fun and excitement of authentic Vegas slot games right on their phones for no cost by featuring O’Connell walking through a bright and vibrant Vegas Strip that is branded with Quick Slot Games. This is done to demonstrate that the audience can do this without any additional effort.
Strategic partnerships have become a key part of SciPlay’s continued growth,” said chief revenue officer at Sci Play, Noga Halperin, highlighting O’Connell as a”beloved ” ” and famous ” actor whose fans are naturally aligned with SciPlay players. ”The success of our recent campaigns with Sofa Vergara, the Wendy Williams Show, and NASCAR’s Kaulig Racing team have made strategic partnerships a key part of SciPlay’s continued
Additionally, Halperin expressed his excitement at the opportunity to work with O’Connell and bring the Vegas experience of Quick Slot Games to life. He is confident that ”his familiar face and passion for entertainment” will engage with audiences throughout the course of the campaign.
Allow the Growth to Fall
Together with Rain the Growth Agency, which oversaw the media planning and strategy, as well as the creative strategy, production, and continuous analytics support, the campaign was conceived and developed. The reason that SciPlay decided to work with the firm is because of its experience in developing integrated campaigns that make use of data.
Rain the Growth Agency used a data-driven strategy to look at how people felt about a long list of celebrities to figure out who would be the best spokesperson for the ”Winning Day” campaign’s target audience.
Partnering with Industry Leaders to Enhance Data-Driven Tactics
According to Sue Collins, chief client officer at Rain the Growth Agency, ”Partnering with an industry leader that also appreciates data-driven tactics enabled us to produce a compelling audience-first campaign that will drive app downloads and elevate the SciPlay brand.”
Quick Slot Games is a collection of popular Las Vegas slot machines that can be downloaded from the Apple App Store, Google Play, and the Amazon App Store. Some of the games that are included in this collection are Zeus Slots, Dragon Spin, 777 Slots, Monopoly Slots, Fireball Slot Machines, Lock it Link, Cash Spin Slots, and the Quick Hit Platinum slot machine.
During the ”Winning Day” promotion, which kicked off on January 23 and will continue through February 12 and can be seen on national TV networks, cable, and over-the-top (OTT) platforms, SciPlay is giving new players a welcome bonus of six million playing coins as an incentive to join the platform.
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