DraftKings, a leading digital sports entertainment and gaming company, announced last week its partnership with Gamres, a provider of responsible gaming solutions. This collaboration will help DraftKings’ efforts to promote responsible gaming to its users.

Gamres’ innovative technology will be integrated into DraftKings’ platform to enhance its responsible gaming program. The collaboration will allow DraftKings to better understand its users’ behavior and provide personalized tools for setting and adhering to responsible gaming limits. This will also aid DraftKings in identifying high-risk players and offering them the necessary support to prevent problem gambling.

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“Our partnership with Gamres will strengthen our commitment to promoting responsible gaming for all our users,” said Jason Robins, CEO of DraftKings. “We think this partnership will help us better understand and meet the needs of our players, as well as give them the help they need to keep gaming fun and healthy.”

Gamres’ technology is designed to help players make informed decisions and prevent excessive or problematic gambling behavior. The company uses artificial intelligence and machine learning algorithms to analyze user behavior and provide real-time feedback and support to users.

DraftKings has long been committed to promoting responsible gaming practices and has implemented a range of measures, including age verification, deposit limits, and self-exclusion options. The partnership with Gamres will make these efforts even better and give users a more complete and tailored experience.

“We are thrilled to partner with DraftKings, a company that is dedicated to promoting responsible gaming practices and protecting its users,” said Oren Gafner, CEO of Gamres. “Our technology will give DraftKings the tools it needs to learn more about its users and provide them with the help they need to keep gaming fun and healthy.”

The partnership with Gamres will be fully built into DraftKings’ platform in the coming months. Users can expect a more personalized and responsible gaming experience as a result of this partnership.

Better Gaming Experience

Players are asked questions about their opinions on the scale, which cover topics such as gaming literacy, honesty, and control, as well as pre-commitment and personal responsibility. In the end, the goal of the Positive Play Scale is to acquire important insight into the players’ beliefs by measuring the behavior and responsible gaming knowledge that they display.

Gamres will produce and deliver an online survey using the Scale for a sample of US-based DraftKings players as part of the collaboration with DraftKings. The survey participants will come from the US.

After the investigation has been concluded, the consulting and research firm will examine the findings and “give a baseline metric of positive play at DraftKings.” On the other hand, it is anticipated that the approach would highlight variations amongst player groups and provide information on ways in which DraftKings may improve its RG procedures.

A big help to DraftKings’ RG strategy

Dr. Richard Wood of Gamres expressed his excitement about the company’s decision to collaborate with DraftKings and contribute to positive play. Dr. Wood also mentioned that it is anticipated that the partnership will improve DraftKings’ RG efforts and assist in “identifying those places that would benefit the most from the greatest support.” In conclusion, he stated that the results of the poll and analysis would be used to assist the operator in developing a proactive strategy to RG that would facilitate positive player engagement with gaming activities.

The senior director of responsible gaming at DraftKings is a woman named Chrissy Thurmond.

Chrissy Thurmond, who serves as the senior director of responsible gaming for DraftKings, stated that the company is thrilled to collaborate on the development of the new tool with the preeminent research and consulting organization Gamres. At the end of her explanation, she said that the relationship is expected to make DraftKings’ RG program much better and help the operator learn more about its players. 

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