Boyd Gaming Forms Partnership with the Las Vegas Raiders

Boyd Gaming Forms Partnership with the Las Vegas Raiders

Boyd Gaming - Las Vegas Raiders

The Las Vegas Raiders and Allegiant Stadium have just made Boyd Gaming’s ten casinos in the gaming capital of the world, Las Vegas, Nevada, their official and exclusive local casino partners.

Since moving to Las Vegas, the Raiders have significantly contributed to the enhancement and strengthening of our city’s reputation as the Entertainment and Sports Capital of the World.

This has provided football fans from all over the country with yet another reason to travel to southern Nevada. Boyd is happy to be working with an organization and a team that shares his deep commitment to making life better in the communities of southern Nevada.

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Boyd Gaming’s Front and Center at Allegiant Stadium 

Boyd’s name and branding will have a prominent placement at Allegiant Stadium, similar to the practice that is common in collaborations between gaming businesses and sports teams.

The deal is important because the Raiders will rename and rebrand the whole west side of the upper deck of their stadium to promote Boyd Gaming’s casinos in Nevada.

So, fans of the Raiders will hear a lot about the Boyd name and well-known casino properties like the Fremont Hotel and Casino when they go to games during the next season.

In addition to the branding that will be shown inside the stadium, Boyd will also have his name attached to the Raiders’ weekly in-season radio broadcast. Boyd will also be featured in a number of other ways that the Raiders advertise.

The president of the Raiders, Sandra Douglas Morgan, is of the opinion that both businesses stand to benefit greatly from the cooperation and stated that the company is pleased to have partnered with Boyd Gaming since they share the same dedication to community service and high standards of honesty.

They are aware that by working with this reputable partner, they will be able to give the Raider Nation even more interesting activities and experiences.

Raiders Improve Boyd’s Brand Awareness

In the city of Las Vegas, the name Boyd is practically synonymous with mythology. However, due to the fact that they are not situated on The Strip, the properties owned by the company are sometimes overlooked.

Because of its prominent location on Fremont Street, the Fremont Hotel and Casino is likely already well-known to tourists who have visited Las Vegas.

The typical Raiders fan, on the other hand, is unlikely to be familiar with any of the other nine facilities owned by Boyd that are located in and around Las Vegas.

Through the collaboration, Boyd will have the opportunity to promote its properties, which include Aliante Casino + Hotel + Spa, Hotel of the Cannery Casino, Las Vegas’s Original Sam’s Town, and Hotel & Casino del Sol del Sur

The alliance was announced by Boyd exactly one day after the company released its financial results for the year 2022’s fourth quarter and a full year.

In the fourth quarter, the company’s adjusted earnings increased by over 20% year over year. The increase in the company’s net income was greater than 60%.

The year 2023 presents an opportunity for Boyd to build upon its recent successes. Two recent events have the potential to contribute to the achievement of that aim.

In November, the company completed the acquisition of Pala Interactive. This change should strengthen Boyd’s foothold in the online casino market. In addition, Boyd is in the process of constructing a brand-new casino in Henderson, Nevada.

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About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.