Massachusetts: PointsBet Withdraws Plan to Launch Sports Betting App 

Massachusetts: PointsBet Withdraws Plan to Launch Sports Betting App 

PointsBet USA - Massachusetts

PointsBet will not be ready to launch its sports betting app in Massachusetts by the originally planned date of March 10, which indicates that it will not launch at all.

Karen Wells, who is the executive director of MGC, said that the company would leave the state of Massachusetts because the deadline was not met.

This indicates that there are a total of ten mobile apps for sports betting that are getting ready to launch in the near future, although it is possible that not all of them will come out in time for March Madness this year.

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Bally Bet and Fanatics Sportsbook are anticipated to start in May of this year, and Betway is scheduled to go live in 2024, according to recent announcements.

When Massachusetts gives the green light to its online betting industry on March 10, DraftKings, FanDuel, Betr, Barstool Sportsbook, WynnBET, Caesars Sportsbook, and BetMGM should all go live with their websites.

The official launch date is March 10. PointsBet will not launch in what would have been the 14th state for the company as a result of missing out on this launch and not launching in this state.

The most recent market that PointsBet entered was Ohio in January of this year, and before that, it was Maryland in November.

PointsBet Looks to Expand US Market Reach

PointsBet has been very determined to grow and compete head-to-head with some of the biggest companies in the industry. Because of this, the company’s decision to pull out of the competition in the Commonwealth of Massachusetts is a complete and total shock.

PointsBet could have made the decision not to compete in Massachusetts, recognizing that the retail competition is too concentrated and that certain companies that run the land-based properties would be able to offer better and stronger incentives to customers to try their retail options through loyalty programs and other marketing strategies.

If they had made this decision, they would have been acknowledging that the retail competition is too concentrated in Massachusetts. Whatever the outcome of this decision may be, we will not see PointsBet go live in time for the start of online betting.

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About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.