DraftKings has joined forces with Gamres, a company specializing in responsible gambling research and consulting, to develop a Positive Play Scale (PPS) that promotes healthy gambling behavior.
This initiative is essential to achieve New York’s goal of legalizing online casinos while tackling compulsive gambling.
The PPS measures not only unhealthy gambling behaviors and attitudes but also provides benchmarks that DraftKings can use to improve its operations and encourage its players across the United States to play responsibly.
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This research will help the company target communications about responsible gambling and provide education, resources, and support to optimize healthy play experiences.
A recent study found that over two-thirds of New York residents do not gamble, and only 0.7% are problem gamblers.
By focusing on customers who are already struggling and the most vulnerable, DraftKings hopes to combat problem gambling while meeting players where they are.
Gamres’ customers frequently adjust their strategy, moving on to target gambling literacy and encouraging sober initial thoughts. This initiative would help promote responsible gambling among DraftKings’ customers and potentially enable New York to legalize online casinos.
Senator Joe Addabbo of New York has introduced a measure to bring legitimate online casinos to the state, which includes provisions for more responsible gambling and a higher tax rate (30.5%).
However, responsible gambling needs to be brought back to the forefront if New York is going to move quickly toward legalizing internet casinos.
In conclusion, DraftKings’ collaboration with Gamres to promote responsible gambling is a potential solution to New York’s drive for online casinos while tackling compulsive gambling.
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