Relax Gaming and Kindred Group Sign New Partnership Agreement

Relax Gaming and Kindred Group Sign New Partnership Agreement

Relax Gaming is strengthening its partnership with Kindred Group, an online gaming operator. The firm has signed a new distribution agreement with the 32Red brand of Kindred Group.

What does the new agreement entail?

The new agreement will give the operator access to the games developed in-house by Relax Gaming. It includes titles like Money Train and Temple Tumble. It will also give it access to its most recent and high performing game, La Fiesta.

Relax Gaming and Kindred Group Sign New Partnership Agreement

General manager of 32Red’s parent company Kindred, Neil Banbury commented on the partnership and said, Delivering the best games to our customers is paramount here at 32Red, and Relax Gaming’s content provides us with a host of casino games that will further enhance our strong offering.”

He noted that the expanding list of in-house titles which include popular games like Temple Tumble and Money Train will help them in engaging the players in a safe and secure environment. New users will also be attracted to their platform as they make exciting new additions.

First partnership for September

The online casino content aggregator has been busy signing new deals with a variety of providers like DWG, Grace Bay Casino, and Princess Casino alongside Lowen Play, a German land-based gaming operator. However, this is their first partnership in the month of September.

Relax Gaming CCO Daniel Eskola noted that 32Red is a key player in the British market. He noted that the firm is pleased to have shared a smooth and collaborative process with Microgaming and their teams in their longstanding relationships. He also said that the company is excited to be offering engaging and innovative content to selected Microgaming clientele. Their quick integration and flexibility have played a crucial role in expanding the company’s presence in the past 12 months. They are looking for a great launch with a top tier operator.

Microgaming’s commercial director Leon Thomas said that they are delighted to partner with 32Red for the integration and will provide fast access to a wide range of content.

About sherlock

Sherlock Gomes loves to write and express his views on anything related to Gaming, Gambling, & Casino. He has been covering Gaming for more than two years now.