Playtech strengthens US expansion with Greenwood Racing deal

Playtech strengthens US expansion with Greenwood Racing deal

Playtech has entered into a partnership with Greenwood Racing and its subsidiaries, a move seen to boost its presence in the US market.

Playtech Links Up With Parx Casino

Details of the Deal

The strategic agreement sees the licensing of Playtech products to the Greenwood companies in Michigan, Indiana, New Jersey and Pennsylvania. It officially rolled out with the launch of online casino on Playtech’s IMS and player account management platform.

Greenwood owns and operates Parx Casino in Bensalem, Pennsylvania and has established a business in New Jersey via digital and retail at the Freeway Casino. The company also undertakes land-based sports betting business in Michigan via partnership with Gun Lake Casino.

The supplier has already secured regulatory approval to launch in Michigan in December 2020. Prior to that, the company made a successful entry into the US market following its launch with Bet365 and Entain in New Jersey.

Growing Expansion

Playtech has also reported success in their Latin America expansion, particularly in countries such as Mexico, Colombia, Guatemala, Costa Rica and Panama.

Mor Weizer, Playtech CEO, spoke about the significance of their partnership with Parx Casino as they look to deepen its footprint via multi-state agreement.

“This strategic partnership with the Greenwood companies represents a major milestone for Playtech and I’m excited to work with them to help achieve their growth plans in the coming years.

“The US is a highly strategic market and this multi-state, multi-product agreement highlights the demand for the full breadth of our product offering. This is the next step for Playtech in the US and we are delighted to work with the Greenwood companies to capture this exciting long-term opportunity,” Weizer said in the press release.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.