Betfred USA Sports has bolstered its presence in Colorado as the operator enters into a partnership with Major League Baseball’s Colorado Rockies.

Betfred USA-Rockies Deal

Betfred announced this week that it has formed multi-year marketing and sponsorship agreement with the baseball club.

The operator will see its digital and stadium assets advertised at the Major League Baseball franchise’s Coors Field. Moreover, the term of the deal also includes game-day experiences for baseball fans that include ticket giveaways, game suites, in-game contests, and more.

The deal marks the second time Betfred forms a marketing partnership with a North American professional sports club. Prior to the Rockies agreement, the operator also inked marketing and sponsorship with the Denver Broncos. In addition, former Broncos wide receiver and legend Rod Smith also agreed to become the brand’s marketing ambassador.

Betfred is committed to deepening its roots in the Colorado gaming arena after becoming the first brick-and-mortar sportsbook to open in Colorado at Saratoga Casino Black Hawk in June 2020. The operator then followed it up with the launching of its online casino in August of the same year.

Key People on the Marketing Agreement

Walker Monfort, Rockies’ vice president of corporate partnerships, said:

“The Colorado Rockies are always looking to partner with top tier brands and Betfred Sports has established themselves as one of the best in the market.”

“Sports betting has seen incredible growth across the country recently and we are always looking for new and exciting ways to engage with not only our fans but all sports fans throughout the Rocky Mountain Region.”

Bryan Bennett, chief operating officer of Betfred USA Sports, commented:

“Colorado has proven to be a fantastic market for Betfred Sports, and we look forward to further demonstrating our commitment to local fans with this partnership with the Rockies.”

“Along with our sportsbook at Saratoga Casino Black Hawk and our other sports partnerships in the state, Betfred is investing in Colorado for the long haul.”