ESA Gaming makes Spanish market entry via Emara Play deal

ESA Gaming makes Spanish market entry via Emara Play deal

ESA Gaming has further deepened its link in Latin America and, at the same time, penetrated the Spanish igaming scene after forming a partnership with content aggregator Emara Play.

ESA Gaming - Goal Mine

ESA Gaming-Emara Play Deal

ESA Gaming confirmed on Wednesday that it has closed a distribution deal with Emara Play.

The deal will see the developer’s EasySwipe portfolio integrated into Emara Play’s aggregation platform, making its real money games available across the supplier’s operator network in Latin America.

EasySwipe is a series of lightweight mobile-first titles tailor-made to offer cross-selling features to sportsbooks. It has also been proven to sustain brand loyalty and generate revenue without cannibalization.

Some of the popular EastSwipe’s real money games now available on Emara Play’s platform are Goal Mine and Fruit Staxx, along with quick-fire versions of Roulette and Blackjack.

Emara Play’s aggregation boasts a collection of 400 online casino games and player engagement tools from a number of suppliers.

On the other hand, ESA Gaming has enhanced its presence in Latin America and penetrated Spain’s regulated market by virtue of the deal.

The partnership with Emara Play comes on the heels of a series of deals that have launched the supplier into other key markets, including Italy and Colombia.

Key People on the Content Deal

Daniel Rubio, CEO at Emara Play, commented:

“ESA Gaming’s content, optimised for cross-selling, makes a unique addition to our existing offering and will be a perfect match for our operator partners that are looking to introduce their players to casino games without disrupting the sports experience. We look forward to a successful partnership together with ESA Gaming.

Zorica Smallwood, director at ESA Gaming, added:

“This deal with Emara Play allows us to further expand our footprint in LatAm where players have embraced our content, while also making our debut in Spain which is a market we have had our eyes on for a long time.

“Our games have seen some impressive growth over the last year and we are thrilled to reach even more players with our content and help operators improve their cross-selling capabilities.”

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.