Bally’s Corporation announced on Thursday that it has entered into a multi-year agreement with Major League Baseball, becoming the authorized gaming operator of the league.

Bally’s Corporation-MLB Deal

The operator has strengthened its engagement with sports fans by aligning with the premier baseball league in the world.

With the deal, Bally’s Corporation will gain access to official MLB league and team marks, logos and data. The group intends to incorporate these trademarks and assets to its growing portfolio of sports betting products.

In addition, the casino and sportsbook operator also plan to utilize these assets in the production of content intended for MLB fans. This content and promotions will be incorporated into live MLB games coverage across 19 regional sports network – more than half of the total networks covering the 32 MLB teams.

The casino operator has also pledged to work closely with MLB in launching campaigns that protect the integrity of MLB games.

Prior to the deal with MLB, Bally’s has also secured agreements with the National Hockey League and the National Basketball Association,

MLB 2020 season is set to kick off on April 1.

Key People on the Deal

George Papanier, president and chief executive officer of Bally’s Corporation, said:

“The agreement between Bally’s and MLB offers exciting benefits for baseball fans nationwide,”

“We are honored to have the opportunity to put the Bally’s stamp on America’s national pastime and look forward to providing an innovative and engaging sports betting experience. We can’t wait for the season to begin.”

Kenny Gersh, MLB executive vice president of gaming and new business ventures, noted:

“As we prepare for the start of the 2021 season, working with Bally’s will present our fans with yet another unique avenue to engage with baseball,”