Ezugi has deepened its foothold in the Italian regulated market following an agreement with iGaming operator Sisal.

Ezugi-Sisal Deal

The deal with the local operator Sisal is a strategic maneuver for Ezugi to reach more audiences in the jurisdictions.

Ezugi’s live roulette offering has already gone live on Sisal’s online casino and sports betting platform last week. The supplier intends to supply the operator with additional live casino products such as blackjack and punto banco in the coming weeks.

Ezugi broadcasts its live casino games from studios in nine locations scattered across Europe, Asia, and Latin America. It also provides a fully customizable platform, ensuring that Sisal’s games will use Italian dealers and boast a localized look and feel.

Ezugi’s considers its presence in the Italian market as “a focal point” of its expansion strategy. The company also scored a deal with gambling platform provider Blox, which still aims to bolster its footprint in the jurisdiction.

Sisal, the operator of Italy’s Superenalotto lottery, also made a bid earlier this week to win the UK government’s fourth National Lottery license.

Executive Insights 

Rais Busom, Ezugi territory manager, said: 

“This is an important strategic deal for Ezugi and one that underlines our commitment to the vibrant Italian market.

“It’s an honor to partner with a major brand like Sisal, which has such scale and such a storied history. It demonstrates our strategy of seeking out blue-chip partnerships in exciting growth markets.”