Hard Rock Casino Northern Indiana will roll into next month as the new naming right sponsor of the White Sox Radio Network after teaming up with ESPN 1000.

Real-Money Casino gets marketing boost

Hard Rock Casino announced Friday the multi-year agreement, which will see the real-money casino become the exclusive right sponsor for the Chicago White Sox coverage on ESPN 1000.

The deal, which will begin this September until 2023, covers spring training, regular season, and post-season games of the White Sox, which has emerged as a strong title contender this MLB season.

ESPN 1000 struck a deal with White Sox in 2020 to become the exclusive radio partner of the team once again. The radio network’s previous association with the baseball club happened over a decade ago, assuming the same title from 1999 to 2005. 

The network, whose airwaves reach White Sox fans throughout Illinois and neighboring states of Indiana and Iowa, will present itself starting next month as ESPN 1000 Hard Rock Casino White Sox Network via ESPN 1000 and the ESPN Chicago App, as part of the deal.

Quotes from the Press Release

Mike Thomas, market manager of ESPN Chicago, commented: “Partnering with the Chicago White Sox late last year was monumental for ESPN Chicago. Now, to partner with Hard Rock Casino Northern Indiana to present the naming rights of the White Sox Network to White Sox fans throughout Illinois, Indiana and Iowa is remarkable.

Joe Branchik, VP of marketing at Hard Rock Casino Northern Indiana, added: “I’m confident that Hard Rock Casino, combining forces with ESPN and the talented Chicago White Sox team, will provide a winning hand for everyone involved.”