Scientific Games ventures into Live Casino via Authentic Games takeover

Scientific Games ventures into Live Casino via Authentic Games takeover

Scientific Games has taken another critical step towards becoming an iGaming industry leader following its acquisition of Authentic Gaming.

Scientific Games – Authentic Gaming Acquisition

About the Deal 

Scientific Games issued a press release on Wednesday, November 3, confirming its takeover of B2B live casino software and service provider Authentic Gaming.

SG explains that the acquisition of Authentic Gaming and its assets will broaden its product portfolio by offering live casino content such as Baccarat, Live Roulette, and more. 

The company also disclosed its plans to utilize live casino supplier’s tech and personnel resources to establish studios, bolstering their in-house development capabilities to produce localized iGaming products for operators across the region.

Entry into Live Casino Vertical

The purchase of Authentic Gaming marks Scientific Games’ maiden venture into the live casino vertical, manifesting the company’s ambition to become a global iGaming power. 

SG’s ambition of becoming an industry leader has been well-documented. The company plans to reach its target through a series of strategic deals and mergers and acquisitions. 

With the addition of Authentic Gaming, the Las Vegas-based company secures the means to produce and launch its brand of live casino products.

Moreover, the acquisition positions the company to fully leverage its content IP, land-based relationships, and OpenGaming platform, fast-tracking its growth across its markets.

Quotes from the Press Release

Jonas Delin, CEO and founder of Authentic Gaming, explained: “Scientific Games’ leading position in the US, their focus on quality games content and market-leading igaming platform make them the ideal home for Authentic to expand our footprint in the US and European markets. 

“Our proven technology and live dealer platform is ready for scale and now, as part of Scientific Games, we are able to embark on our studio expansion and game diversification strategy in full force.

“Our strategy is driven by a relentless focus on delivering premium quality live dealer content where attention to detail, customer customization and innovation are the cornerstones that our unique live dealer games are based on. This partnership will propel this mission and be a game-changer in the fastest-growing segment in the gaming industry.”

Dylan Slaney, CEO of igaming at Scientific Games, added: “As a result of welcoming Authentic to Scientific Games, we will be uniquely positioned to continue to excite and entertain players to capture both the growth opportunities that exist within live casino, and the convergence of players globally across digital and land-based channels by providing leading immersive experiences. 

“We are excited to work with the talented team at Authentic to enhance our igaming proposition for both operators and players.”

Barry Cottle, CEO of Scientific Games, added: “We are thrilled to have Authentic Gaming join the Scientific Games family and expand our premium product portfolio as we execute on our vision to become the leading, cross-platform global game company.”

“The collective power of Authentic, our proven table games titles and our OpenGaming platform allow us to capitalise on a growing US market opportunity with our unique omni-channel approach.”

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.