Greentube produces ‘industry-leading’ key performance indicators

Greentube produces ‘industry-leading’ key performance indicators

Greentube Pro 2.0 (GTP 2.0), the company’s social casino platform, has achieved industry-leading KPIs less than a year after its launch by Greentube, the NOVOMATIC Interactive division. 

Greentube takings things to another notch

The company’s social platform was rebuilt entirely, optimized, and fine-tuned from the ground up for the boosted version. The solution’s modular design and architecture enable rapid scaling to accommodate new business while maintaining front-end customization and back-office stability.

Performance metrics such as average revenue per daily active user (ARPDAU), conversion, and retention have outperformed the US market’s leading B2C social casino. GTP 2.0 has stabilized its KPIs, achieving a 95 percent increase in ARPDAU over the industry leader, a 35 percent increase in conversion, and a 30% increase in retention on day 30. 

This improved performance was achieved by redesigning the mobile, tablet, and web user interface and optimizing the game economy to work in conjunction with Greentube’s highly skilled Liveops team to monetize, engage, and retain users.

GTP 2.0 is a marketing solution developed by the supplier’s subsidiary Bluebat Games. It enables global land-based casinos to stay connected with their players by engaging them with the casino brand via online social casino gaming. The games and features offered by GTP 2.0 have been proven to be successful in the social casino segment and have been adapted to appeal to land-based casino real-money players. Greentube is currently developing a well-defined product road map for additional new features and functionality to stay ahead of the market and meet the needs of existing and future clients.

Quotes from the Press Release

“Our talented team of social casino industry specialists drove the design, architecture, and development of Greentube’s new social casino platform,” said Miruna Bicoli, VP of Product & Managed Services for GTP 2.0.

“We’ve always believed that by leveraging our team’s experience and expertise, we could provide land-based casino clients with the best B2B social casino platform available. We have seen excellent results less than a year into the project, demonstrating that our confidence was not misplaced.”


About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.