Elys Game Technology, Corp. (“Elys” or the “Company”), a provider of interactive gaming and sports betting technology, today announced a content distribution agreement with Playtech, a leading provider of gambling software, to integrate and launch its digital i-gaming content in Italy under the Newgioco brand.

Elys Game Technology – Playtech Deal

With the addition of Playtech’s gaming material, Elys’ online and mobile casino now features 31 providers offering up to 1,300 slots, 100 table and live dealer games to clients in Italy. This game material is provided by Newgioco, the Company’s wholly owned subsidiary. Newgioco was renamed to Elys Game Technology in November 2020. The company was already well-known in the Italian and European markets, but it desired global expansion, which prompted the rebranding.

Apart from its established foothold in Italy, Elys Game Technology has expanded its operations into the US sports betting sector. Indeed, Elys got its first US sports betting license in September of this year in Washington, DC. The company is currently listed on the NASDAQ.

JKO Play was given a deadline of 5 p.m. on January 5, 2022, to either announce a formal plan to acquire Playtech or withdraw from the bidding. This follows confirmation that the business, helmed by former Formula 1 team owner Eddie Jordan and ex-Scientific Games executive Keith O’Loughlin, had emerged as a third potential buyer of Playtech, amid allegations that a £3 billion counterbid was in the works. However, Aristocrat remains the favorite to secure any prospective purchase following its October offer of £2.7 billion, or 680 pence per share, a 58 percent premium to the previous week’s closing price.

“We are happy to have launched Playtech’s premium igaming products in the regulated Italian market through our Newgioco online distribution network,” said Michele Ciavarella, executive chair of Elys Game Technology.

“By incorporating Playtech’s world-class product content into Elys’ existing suite of casino and sportsbook offerings, we are able to provide our customers with a trusted, full-service leisure betting partner with one of the largest game selections in Italy.

“We anticipate tremendous traffic to our online channel from both existing and new gamers as a result of this very engaging programming.” Establishing critical strategic collaborations with reputable industry leaders is a critical component of our overall strategy of concentrating our efforts on our cutting-edge sportsbook platform while expanding into newly licensed jurisdictions.

“This strategy includes the rapidly rising Canadian and US markets, where we anticipate establishing a sizable presence in the coming months.”

About the company

Elys Game Technology, Corp. is a business-to-business (B2B) global gaming technology firm with activities in numerous countries and B2C online and land-based gaming operations in Italy. Elys provides a comprehensive suite of leisure gaming products and services to its clients in Italy, including sports betting, e-sports, virtual sports, online casino, poker, bingo, interactive games, and slots. Elys also operates in the US market through its wholly owned subsidiary, US Bookmaking, which operates in four states. The Company’s cutting-edge wagering solution is available to internet operators, casinos, retail betting locations, and franchise distribution networks.