DraftKings promotes pioneer employee to chief marketing officer

DraftKings promotes pioneer employee to chief marketing officer

Stephanie Sherman has been named chief marketing officer at DraftKings, the online casino and sports betting operator said. In this role, she will oversee all marketing functions.

Draftkings eyes sustained expansion with Sherman

Sherman joined the company as one of the company’s first 15 employees in 2013. She will continue to drive and expand future marketing, as well as oversee brand and agency campaigns, media procurement, and influencer strategy, among other responsibilities.

Sherman stated in a statement on her new post, “When I joined DraftKings nine years ago, there was a genuine and collective sense that we were building something extraordinary, and zooming out to today, that sense has been validated more than I could have expected.

“For all the triumphs and obstacles we’ve conquered, I embark on this new role with the knowledge that there is still so much possibility ahead, along with outstanding people ready to deliver.”

About the Company

DraftKings Inc. is a digital sports entertainment and gaming firm founded to stoke sports fans’ competitive spirit through daily fantasy sports, regulated gambling, and digital media. DraftKings, headquartered in Boston and founded in 2012 by Jason Robins, Matt Kalish, and Paul Liberman, is the only vertically integrated sports betting operator in the United States. 

The operator is a multi-channel provider of sports betting and gaming technologies, enabling operators in 17 countries to offer sports and gaming entertainment. DraftKings’ Sportsbook is now operational in the United States, with mobile and/or retail betting operations in Arizona, Colorado, Illinois, Indiana, Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia, West Virginia, and Wyoming, in accordance with applicable regulations.

DraftKings’ daily fantasy sports product is accessible in seven countries and features fifteen various sports. DraftKings is the official daily fantasy sports partner of the NFL, MLB, NASCAR, PGA TOUR, and UFC, in addition to being an authorized gaming operator of the NBA and MLB, an official sports betting partner of the NFL, an official PGA TOUR betting operator, and an official UFC betting operator. DraftKings Marketplace, which launches in August 2021, is a digital collectibles ecosystem geared for popular accessibility. It features selected NFT drops and facilitates secondary market transactions. Additionally, DraftKings owns Vegas Sports Information Network, Inc. (VSiN), a multi-platform media and entertainment firm.

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About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.