Everton FC, a soccer team based in the United Kingdom, has signed a cooperation arrangement with crypto casino and sports betting brand Stake.com, setting a new record for the club. 

As part of the agreement, the gaming corporation will become the team’s primary sponsor, thus taking Cazoo’s place.

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Crypto Casino New Partner of Everton F.C

The agreement will formally begin on July 1, and Everton’s players will wear the Stake.com logo on the front of their shirts from that day. The agreement applies to both the men’s and women’s teams who compete for the club.

In addition, the crypto casino and sportsbook’s brand and logo will be prominently displayed around Goodison Park and Finch Farm, which are, respectively, Everton’s home stadium and training fields. Stake.com will be promoted throughout all of Everton’s digital channels as the last step in this process.

In exchange, Everton Football Club will get $12.5 million every year going forward. This sponsorship contract, which was inked by the soccer club, is by far the largest one they have ever signed. This comes after Everton increased the size of the club’s commercial unit in an effort to bring in a greater amount of money. Everton had to terminate its association with Cazoo earlier than expected so that it could achieve the business contract with Stake.com.

Although it is still relatively young in the industry of online gaming, Stake.com has quickly grown into a formidable competitor. After its founding in 2017, the firm moved fast to promote itself as the premier destination for players seeking an online casino. The business has licenses in a number of different regulated jurisdictions and collaborates with sporting organizations from all over the globe. In addition, the organization has an impressive roster of brand ambassadors, which includes well-known figures such as the musician Drake, the MMA fighters Jose Aldo and Israel Adesanya, and the world-famous soccer player Sergio Aguero.

Press Release Statements

Denise Barrett-Baxendale, the chief executive officer of Everton FC, offered her thoughts on the club’s new association with the gambling industry behemoth. Stake.com, which she praised, was described by her as “an ambitious company with outstanding expansion prospects.” Barrett-Baxendale went on to say that the whole Everton team is excited to collaborate with the operator. 

The Chief Executive Officer of Everton also gave a speech to the club’s revenue staff, during which he lauded their efforts in achieving the most lucrative major partnership contract in the club’s whole history. She also complimented Stake.com, noting that Everton is delighted to be the long-term partner of the gaming firm, and she concluded by expressing her gratitude. 

Last but not least, Barrett-Baxendale hinted that Everton and Stake.com have already started working on joint initiatives that they would soon disclose to their respective fan bases. Additionally, Akhil Sarin, who is in charge of acquisitions at Stake.com, provided his two cents. He spoke to Everton as a “club steeped in heritage” and expressed his gratitude for the opportunity to work with the organization. Sarin is pleased to be in a position to provide assistance to the team at this time of transition to the new stadium. He is really excited to “celebrate the most thrilling chapter in the history of the squad.

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