Hard Rock Digital collaborates with the marketing firm Within

Hard Rock Digital collaborates with the marketing firm Within

WITHIN, the world’s first Performance Branding business, announced its collaborations with Hard Rock Digital, the online casino and sports betting arm of Hard Rock Casino. The latter has picked WITHIN as its digital media agency of record (AOR).

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Hard Rock Digital

Media strategy for the Hard Rock Sports Betting app

With the help of Hard Rock Digital’s new mobile sports betting platform, the Hard Rock Sportsbook app, WITHIN will develop an integrated and data-driven strategy to drive the digital strategy behind the app.

In order to promote the app and increase both awareness and downloads, WITHIN will build an omni-channel media campaign that will make use of iterative materials as well as real-time statistics.

Together with Hard Rock Digital, WITHIN will work to ensure that its marketing and business goals are aligned with campaigns across all media platforms. This will be accomplished via collaboration. Hard Rock Digital is an iGaming and sports betting joint venture between Hard Rock International and Seminole Gaming.

The agency will assist Hard Rock Digital in the execution of its strategic aspirations as the brand’s sportsbook app strives to grow its reach in the United States. Within said that it would help Hard Rock’s digital strategy using a “data-driven approach,” targeting gamers across a variety of media channels.

Press Release Statement 

 

According to John Koller, the Chief Marketing Officer and Managing Director, Marketing of Hard Rock Digital, the company is very excited to introduce the Hard Rock Sportsbook to fans in multiple states across the country, and he believes that digital strategy will be essential to the company’s continued success and expansion. In these very competitive marketplaces, having the appropriate partner is essential, and they place a high value on the knowledge and strategic vision that the WITHIN team has.

Joe Yakuel, the CEO of WITHIN, stated that the company is excited to collaborate with Hard Rock Digital to develop a media strategy that will maximize reach and lifetime value while also providing a novel and innovative way to engage devoted customers who already adore the in-person Hard Rock experience.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.