FuboTV Inc has stepped up its sports betting content integration after adding pick’em games to its programs, becoming the first business to directly incorporate the popular free-to-play sports tournaments into the live TV viewing experience.

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Integrating Live TV Streaming and Fubo Sportsbook

Pick’em players in certain markets will have seamless access to Fubo Sportsbook by scanning a QR code in order to make real-money wagers on their selections. This is the most recent incorporation of FuboTV and its real-money wagering platform that it owns and operates. Pick’em players will be able to predict the result of some live sports events on the main page of FuboTV’s live TV streaming platform. Each Sunday, Fubo will offer pick’ems prior to the commencement of certain live sports events. Players may compete against their friends and the FuboTV community in a number of events, including Perfect Pick’ems, to win points and the opportunity to climb the leaderboards. Subscribers of FuboTV will be able to anticipate the result of live sports events right from the home screen of the streaming service. This new product furthers Fubo’s goal to “surpass the industry’s existing TV paradigm” by introducing greater interaction and integrating its own sports betting brand, Fubo Sportsbook, more deeply.

Press Release Statements 

FuboTV’s Chief Product Officer, Mike Berkley, said that with the debut this weekend, FuboTV would be the first live TV streaming platform to provide pick’em games integrated into the television experience with a direct link to an owned sportsbook. Fubo said that by adopting an integrated strategy, engagement has increased, with cross-platform consumers making more wagers than sportsbook-only clients. Fubo is ultimately seeking to achieve something that no other betting or entertainment brand is currently doing and intends to profit by being the first to do so.

Scott Butera, the president of Fubo Gaming, said that while other media firms are engaging into external relationships with betting organizations, FuboTV and Fubo Sportsbook have integrated both into a single ecosystem. The debut of pick’em will further highlight FuboTV’s dedication to provide fans with real-time, immersive experiences across various touchpoints and unique product integration.

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