The sports betting technology provider Kambi Group announced today that its sportsbook collaboration with Greenwood Gaming and Entertainment, the owner of real-money casino Parx Casino and sports betting brand betPARX, had been renewed.

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Increasing the Growth of Its Partner

Kambi and the owner of the largest casino complex in Pennsylvania entered into a multi-year sportsbook agreement in 2018, which provided Kambi’s cutting-edge sports betting platform, range of managed services, and best-in-class land-based wagering experience to Parx Casino and later to a Parx-branded online sportsbook.

Under the extension agreement, Kambi will continue to provide Greenwood Gaming with its best-in-class technology and services, including its award-winning BetBuilder product, across multiple US states.

Kambi’s CEO and co-founder, Kristian Nylén, was ecstatic to have secured the contract extension with the “valued partner.” Greenwood Gaming is now active in Pennsylvania via Parx Casino, which is powered by Kambi, as well as through retail partners Gun Lake Casino in Michigan and Freehold Raceway in New Jersey.

It plans to grow into new states in the near future. Matthew Cullen, senior vice president of Interactive Gaming and Sports at betPARX, was ecstatic to continue working with Kambi and expand the brand on a national scale with Kambi’s “award-winning technology.”

Increasing US Presence

Recently crowned Sportsbook Platform Provider of the Year at the EGR B2B Awards, the supplier of sports betting technology and managed services is presently operating in 17 US jurisdictions and continues to solidify its position as the betting technology supplier of choice among North American operators.

Kambi continues to attract tier-one operators throughout the globe with a product suite that includes front-end user interface, odds compilation, risk management, and consumer information. ATG, Churchill Downs, Inc., Penn National Gaming, Rush Street Interactive, LeoVegas, and Kindred Group are among the customers of Kambi.

In May, Kambi partnered with Mohegan Gaming & Entertainment, the commercial arm of the Mohegan tribe, to deliver its mobile betting solutions to Fallsview Casino in Ontario, Canada, where the mobile betting market had started the previous month.

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