VBET is now the official sports betting brand sponsor of OGC Nice, a French Ligue 1 soccer club. Through the cooperation, the two firms will coordinate their marketing efforts to increase their impact in the global online casino and sports betting market.

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VBET to Benefit from Marketing Efforts

The Eagles are an integral part of professional French soccer, and VBET’s dedication to continue partnering with teams from the sport and positioning itself in the front row so that soccer fans can see its goods and services is reflected in their partnership. 

David Ozararat, president of VBET France, welcomed the partnering prospect. Beyond the significance of partnering with the club of the city where I was born and raised, they are thrilled that VBET can join INEOS as one of the Official Partners of OGC Nice. 

Last week, the club’s potential is at its peak, and its president’s aspirations align with our entrepreneurial endeavor in terms of resources, principles, and vision. The relationship was initially agreed for two years, or until 2025, and VBET will appear on the team’s jerseys through the French championship. Comparable to the United Kingdom, there are no imminent intentions to ban sports betting sponsorships in France. 

However, the UK market remains a bit of a mystery since no explanation on the topic is available, which has not prevented sportsbooks from signing similar partnerships with Premier League teams. 

The Nice-based team will also provide further exposure for VBET by displaying signs for the sportsbook at Allianz Riviera Stadium. VBET’s signage will be shown on LED screens, and both organizations’ digital networks will provide additional marketing options. VBET will host competitions that provide fans the opportunity to win tickets to live matches.

VBET Strengthens Its Foothold in Ligue 1

The president of the OGC, Jean-Pierre Rivière, expressed his club’s excitement at the entry of VBET as an official partner. He praised the energetic and ambitious nature of VBET and expressed the club’s eagerness to collaborate with the brand. 

This relationship follows another extension announced in May with another French Ligue 1 team, AS Monaco. VBET announced in March that it would renew its contract with Paris FC until 2023.

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