PointsBet, one of the most rapidly expanding sports betting brands, announced a new partnership with IMG ARENA, a sports data and technology center. 

IMG ARENA will fuel PointsBet’s sports betting services with over 40,000 premium content that fans may watch at any time, per the deal.

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IMG ARENA Will Provide Live Content For Sports Betting Fans

IMG ARENA will harness its strong live streaming content inventory to give PointsBet’s consumers extensive on-demand sports material during the course of the two-year collaboration. 

Fans will get access to a total of 25,000 tennis matches, including 10,000 ATP Challenger Tour contests. This inclusion coincides with a rapid increase in the popularity of professional tennis. 

For instance, PointsBet has seen a staggering 163% spike in tennis handle and an 189% increase in live handle. Due to this, the firm intends to add more tennis content on its platform in order to satisfy fan demand. All PointsBet players who have paid accounts will have access to the new live content. 

Currently, the operator’s services are accessible in 10 U.S. jurisdictions. These four markets also have access to the company’s internet products. These include the states of Michigan, New Jersey, Pennsylvania, and West Virginia.

PointsBet Reinforces Leadership Position

Johnny Aitken, the chief executive officer for PointsBet in the United States, discussed the new partnership. He underlined that supplying fans with on-demand streaming video is “crucial” to delivering a greater betting experience. Aitken said that PointsBet is widely acknowledged as the “home of in-play betting.” The cooperation with IMG ARENA will assist the firm in solidifying its position as market leader.

IMG ARENA’s senior director of sales, Brian Clayton, echoed these sentiments. He said that his organization is happy to be collaborating with PointsBet. In addition, he praised the operator as one of the most prominent and inventive sports betting organizations in North America. The agreement enables players to dramatically enhance their betting experience in a secure manner by boosting their access to official, entertaining material and the number of live wagering sports they may see.

IMG ARENA is a London-based corporation with one of the largest and most diversified collections of live streaming material. IMG ARENA distributes approximately 45,000 hours of material annually as a result of their partnership with over 200 sports competitions, teams, and federations. The supplier delivers material from renowned leagues such the Major League Soccer, EuroLeague Basketball, and ATP Tour, among others.

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