California: Jamul Casino Choses Passports’ Lush for Loyalty Program

California: Jamul Casino Choses Passports’ Lush for Loyalty Program

San Diego-based Jamul Casino has selected Passport’s LushTM as its primary loyalty and rewards program provider. 

Passport Technology, a global leader in developing innovative payment solutions for casinos and gaming centers, created the platform. 

The adoption of Lush by one of the most prominent casinos in California signifies the beginning of prosperous cooperation between the two firms.

Unique Features of Passport Technology’s Luxurious Platform

Jamul Casino has selected the Lush platform from Passport Technology because it offers a greater degree of flexibility and customization. 

After implementing the new technology, Jamul Casino hopes to increase player enrollment and enhance customer engagement. Additionally, the company intends to improve its program for obtaining loyalty points through customized games. 

Customized and dynamic promotional offers are a vital component of the new collaboration. HTML5 and cloud-based services are utilized by the Lush platform, something that no other platform in the business provides. This allows for limitless customization of numerous platform aspects such as branding, gamification, digital artwork, etc. 

Diallo Gordon, the principal of Digital Wallet, Loyalty & Innovation at Passport Technology, remarked that his organization could not have wished for a more collaborative partner than Jamul Casino. 

Wallet said that the casino’s emphasis on great client happiness and retention through tier programs and exceptional customer service combines perfectly with the opportunities and services offered by the Lush platform.

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Jamul Casino Introduces ‘The Lush Kiosk’

The Lush Kiosk is an additional element that the cooperation between Jamul Casino and Passport Technology brings to the table. Customers of the casino will be able to utilize a range of the platform’s self-service capabilities through this interface. 

These include the ability to reprint cards, a variety of personalized games, and the ability to join a player club. In addition, the California casino will provide customers with a unique redemption platform dubbed Earn and ShopTM. Again, personalization is the most apparent of its properties. 

Customers can choose from a variety of gift card alternatives that are fully customizable. Within the platform, players can rapidly retrieve their points whenever they like. Additionally, they will be able to trade them for digital or physical gift cards as well as genuine things.



About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.