International Game Technology (IGT), a provider of gaming and lottery goods and services, announced the expansion of its lottery footprint with the acquisition of the Michigan Lottery.

Comprehensive Collection of Premium iLotto Content

IGT Global Corporation, a subsidiary of IGT, inked a contract with the Michigan Lottery to offer the state lottery operator with IGT’s remote gaming server-delivered iLottery content (RGS). IGT’s chief operating officer,

Jay Gendron, outlined the benefits the integration with IGT’s advanced RGS solution would bring to the Michigan Lottery, including providing players with a “extensive library of premium iLottery content” and assisting the Lottery in diversifying its product portfolio with popular “eInstants and omnichannel themes.”

IGT continues to extend its footprint in the United States, where it drives growth in iLottery sales for its portfolio of lottery partners by supplying its extensive array of eInstants to Georgia, Kentucky, Rhode Island, and now Michigan.

IGT Global Corporation and the Kansas Lottery extended their contract for IGT’s sophisticated INTELLIGEN electronic-gaming central system by ten years, extending IGT’s role as the Lottery’s official technology supplier until 2032.

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Increasing Lottery Sales

Srini Nedunuri, vice president for Worldwide iLottery at IGT, emphasized the company’s “proven track record” of increasing iLottery sales for global lotteries, eager and enthusiastic to reproduce the same outcome with its high-quality eInstant games for the Michigan Lottery.

Nedunuri stated, “The inclusion of player-favorite IGT retail games in a digital format and great licensed brands will help expand the Lottery’s eInstants collection and offer players with compelling content.” IGT gained industry-wide recognition as a pioneer in lottery products by being crowned Lottery Supplier of the Year at the 2022 SBC Awards North America event held in New York City less than a week ago.

IGT has completed the acquisition of iSoftBet, which was previously announced in April and aimed at bringing the developer’s skills in-house by obtaining complete operational control. In addition, the purchase increased IGT’s PlayDigital content library, increasing the product offering to the technology provider’s partners to over 220 games and introducing third-party integration features through iSoftBet’s aggregate distribution system.