The Colorado Lottery has announced that a new agreement with Scientific Games, a worldwide leader in the delivery of lottery games, content, and products, will strengthen its Scratch game product and business. 

Thanks to the Scientific Games Enhanced Partnership initiative, the Colorado Lottery will be able to considerably expand its offering and prepare for responsible expansion across the state.

Colorado Welcomes Enhanced Partnership with Scientific Games

Contributions will be made to the state’s park, trails, open spaces, schools, and more with the ensuing money. Colorado will use Scientific Games’ almost four decades of expertise operating lottery games in all their variants. The Scientific Games Enhanced Partnership initiative is now accessible to seven of the top ten worldwide lottery operators. President of Americas and worldwide instant products for Scientific Games. According to the corporation, it improves partner operators’ performance by 40% across the board.

Scientific Games will be able to provide the Colorado Lottery with its world-class instant game design, portfolio management services, and analytics-driven solutions, which will result in an increase in financial performance and consumer engagement by allowing the Colorado Lottery to provide consumers with their preferred products.

Increasing Outcomes, Monitoring, and Inventory Control

Scientific Games will implement the Scitrak and Ordercast systems, which will improve inventory management for the Colorado Lottery and the state’s 3,000 shops. Scientific Games will strive to help stimulate the labor market by offering employment possibilities in-state at its new facility in Lakewood, Colorado. Scientific Games is also delivering 500 SCiQ systems to hand-selected Colorado Lottery merchants, enabling real-time visibility and management of instant game inventories. Additionally, the units will aid in accounting and operating operations.

Tom Seaver, director of the Colorado Lottery, welcomed this opportunity and said that the lottery was dedicated to expanding its product offering in a responsible manner. To optimize returns on excellent initiatives in the Centennial State, Seaver said that the contract renewal with Scientific Games would result in operational efficiencies for the Lottery and its merchants. Currently, Scientific Games manufactures and sells around 70% of all instant game retail sales worldwide. The organization collaborates with 130 lotteries in 50 countries and is the go-to partner for North American lotteries.