Kalamba expands distribution through partnership with First Look

Kalamba expands distribution through partnership with First Look

  • The provider of B2B online casino games, Kalamba Games, has collaborated with the largest affiliate platform, First Look Games. 
  • Following the partnership with First Look Games in an agreement that would send the latter’s real-money casino and video slot titles to the iGaming affiliate network, Kalamba Games has advanced things to the “next level,” which may be translated as “the next step.”
  • The agreement will boost the distribution of sports information and the visibility of its rich library of sports content through affiliate outreach.

 

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Kalamba Games

Broaden the Audience in the Market by Providing More Gaming Content 

In accordance with the terms of the agreement, the online casino software developer will have access to First Look’s clientele in order to broaden the audience for its games and increase the rate at which they are distributed. 

The aggregated games hub provides game studios with the ability to connect with iGaming affiliates and gamers. To date, the hub has attracted more than 20 million users from around the world.

Kalamba Games was founded in 2016 with the purpose to disrupt the iGaming industry through a potent combination of innovative content and promotional tools. 

Today, it is more than just a major development studio. It has become a technology provider and distributor via its own BullsEye RGS, offering distribution and promotion tools with a focus on regulated markets.

Having focused control of what they express to the affiliate community is vital for them, and First Look Games is the platform that delivers that, noted Gareth Dando, Kalamba Games’ Marketing Director. The company has stated that it will continue expanding.

Providing a Responsible Method for Promoting Games to Players

It takes care of the grunt work involved in managing affiliate outreach while also providing an all-encompassing and responsible method for promoting games to players.

 Affiliate marketing is taken to an entirely new level as a result of this, which cannot be accomplished by any other method now available in this sector of the market. 

Kalamba has emphasized that this deal will enable a large number of players to discover its titles, some of which may include Rumble Ratz Megaways in addition to upcoming releases Fruitmax Caslinez and Machina Reloaded Megaways. First Look’s reach has been cited as an example of why this is the case.

Tom Galanis, Managing Director at First Look Games, said in a statement that the company is thrilled that Kalamba Games has decided to work with First Look Games. He was commenting on the partnership. It’s a well-known brand with some really exciting things in the works.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.