• The 2022 National Football League season has officially begun and features some of the most exciting football action ever. Therefore, it is not surprising that geolocation checks for sports betting spiked during the initial NFL weekend.
• This indicates that the legal business continues to expand and that more players prefer to gamble with licensed operators.
• GeoComply provides nearly all US operators and sports betting sites, making its data extremely dependable.

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Geolocation Checks Skyrocketed

According to the geolocation services specialist GeoComply, the weekend’s geolocation volumes reached a staggering 103.1 million. This is a 71.5% increase year-over-year and demonstrates the expansion of the legal gaming industry. The data covers the first four days of the new season, which began on September 8.

Several new states’ approval of sports betting contributed to these positive outcomes. After the NFL season of the previous year, Arkansas, Connecticut, Kansas, Louisiana, and New York all created their own sports betting markets, contributing to the expansion of the vertical. Currently, half of the United States allows adults to gamble on sports, with New York being the market with the most transactions.

Other noteworthy states include Pennsylvania, where, according to GeoComply, geolocation checks increased by 29.7% compared to the previous year. The geolocation business reported that 15.3 million checks were processed in Pennsylvania. Meanwhile, the number of geolocations in Illinois increased from 5 million to 8 million, a 60% rise. This number increased as a result of the state’s decision to permit online registration.

More and More People Ditch Offshore Brands

Anna Sainsbury, the CEO of GeoComply, discussed the findings of her organization. The most recent statistics showed a 71.5 percent increase compared to the same period last year. 

Clearly, the NFL season has gotten off to a phenomenal start. The expansion of legalized gambling indicates that Americans are abandoning offshore sportsbooks in favor of regulated options in their local states.

She highlighted that this is a positive step for the American sports betting market. In states where sports betting is legal, directing consumers toward legal companies can enhance customer protection and increase tax income.

During the offseason, GeoComply has worked closely with its customers to ensure a smooth and, most importantly, safe start to the NFL season. “Whether it’s identifying location, authenticating identities, or detecting and preventing potential fraud, the company’s technology solutions are at the forefront of supporting a regulated online gaming environment,” Sainsbury said.

In the United States, GeoComply is the main geolocation service provider. The company’s solutions are utilized by nearly all of the country’s leading operators. Consequently, GeoComply’s figures provide a close approximation of the legal sports betting sector in the United States.

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