• Premier Turf Club, LCC, a subsidiary of sports betting firm PointsBet USA Inc, announced a new agreement with 1/ST TECHNOLOGY, a market leader in North American thoroughbred horse racing that operates under The Stronach Group. 
• A variety of 1/ST’s products and services, including mobile horse racing betting app 1/ST Bet, Xpressbet, Monarch Content Management, AmTote International, and others, will become part of Premier Turf Club’s own offering and, by extension, PointsBet’s.
• PointsBet’s expertise with horse racing products in Australia is comparable.

PointsBet Increases Horse Racing Products in the U.S

The partners will collaborate on launching the 1/ST BET online wagering products in the United States jurisdictions where Advance Deposit Wagering solutions are currently regulated and available. 

The cooperation will work on harmonizing ADW’s content management, tote, and product components. This is done to assist PointsBet in introducing new bettors to horse racing in the United States.

1/ST TECHNOLOGY’s brands, Xpressbet and 1/ST BET, will gain access to sports betting and iGaming solutions via PointsBet’s dedicated platform and solutions. 

1/ST Technology is delivering a comprehensive white-label horse betting experience to PointsBet’s consumers, allowing the brand to break ground in yet another vertical and expand its reach, bringing in-demand and vital opportunities to customers.

Sam Swanell, CEO of PointsBet Group, hailed this relationship as a turning point in PointsBet’s history. PointsBet is also no stranger to horse racing markets, as the company has been operating a comparable product in Australian racing for some time and is pleased to take this a step further by partnering with 1/ST TECHNOLOGY.

1/ST TECHNOLOGY Drives Horse Racing Development in the U.S

Paul Williams, chief executive officer of 1/ST TECHNOLOGY, appreciated the opportunity to expand the company’s reach with PointsBet and supply the necessary products to PointsBet’s enormous client base in the United States. 

Williams continued, “We are uniquely united on a superior product vision as well as the value that this collaboration delivers to the company’s organizations and the horse racing industry as a whole.”

1/ST BET provides customers in the United States and PointsBet’s audiences with betting options that are user-friendly, entertaining, and forward-thinking.