• 00Nation welcomes global online casino and sports betting leader Parimatch as its new strategic partner
• Esports have firmly established themselves as one of the fastest-growing segments in the modern betting industry. 
• As a result, sponsorship arrangements between esports teams and sports betting companies are becoming widespread.

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Parimatch-00Nation Team Up

Parimatch, one of the industry leaders in European sports betting, has signed a partnership with 00Nation, a relatively young yet ambitious esports company. On October 1, the latter party agreed to grant Parimatch exclusive brand rights. As partners, Parimatch and 00Nation will execute a variety of marketing efforts designed to “empower and grow” the esports community.

00Nation was created a year ago and has rapidly become a famous CS:GO club due to its group of veteran players. The lineup includes Brazilian CS:GO personalities like Epitácio “TACO” de Melo and Marcelo “coldzera” David, as well as professional players like Olavo “sky” Napoleo, Eduardo “dumao” Wolkmer, Bruno “latto” Rebelatto, and the Argentinean great Santino “try” Rigal.

Parimatch is excited to expand its Esports commitment

00Nation’s head of the Americas, Ricardo Sinigaglia, lauded Parimatch for being among the first operators to recognize the potential of esports as a hobby, competitive sport, and betting vertical. Sinigaglia, therefore, feels that this relationship will help the 00Nation increase its appeal and continue to expand.

Stepan Shulga, the head of esports at Parimatch Tech, noted that the operator is thrilled to add 00Nation to its roster of global partners. Shulga expects the deal to assist Parimatch in bolstering its presence among the esports community, which it intends to serve with superior esports betting products. Shulga expressed his eagerness to collaborate with 00Nation and lauded the team’s “great fighting spirit.” He emphasized that the two groups want to engage in numerous exciting events during their collaboration.

A few days ago, Parimatch announced the fourth partnership with a Premier League club in advance of the upcoming PL season. The popular operator was named the official betting sponsor of Brazilian CCT broadcasts over a month ago.