Global sports data expert Sportradar, which provides analytical numbers to sports media and sports betting sites, has announced a new multiyear partnership with digital media titan XLMedia. Sportradar will become XLMedia’s exclusive sports data provider.

The agreement will help XLMedia increase demand for sports and sports betting. XLMedia is delighted to welcome Sportradar to the team.

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XLMedia and Sportradar Form Partnership

According to the terms of the contract, Sportradar will provide XLMedia with its real-time sports data products. This company will utilize the products throughout its owned and controlled internet properties, such as Sportsbettingdime, saturdaytradition, saturdaydownsouth, CrossingBroad,k EliteSportsNY, and Canadian Sports Betting.

In addition, Sportradar will provide its new partner with its suite of visualization tools. This contains a variety of widgets and live match trackers that would assist XLMedia in engaging its audience with superior and user-friendly material.

XLMedia will also gain access to Sportradar’s highly regarded betting odds and analyses. This is intended to increase demand for sports betting throughout the media conglomerate’s network of websites.

Sportradar is Now Part of the XLMedia Family

Brian Joseph, head of regional sales for North America at Sportradar, commented on the new agreement. He remarked that the present relationship demonstrates Sportradar’s value as a one-stop shop for exclusive betting statistics and sports content. 

Joseph is pleased that a reputable publication like XLMedia has chosen Sportradar’s products as a tool to engage its audiences. Joseph stated that he is confident that XLMedia’s followers and bettors will enjoy the items that Sportradar will supply to the media company.

Elizabeth Carter, vice president of global marketing and communications at XLMedia, also commented on the new alliance. She praised Sportradar as a pioneer in the sports data and betting industry. 

According to Carter, Sportradar’s products are essential to XLMedia’s efforts to increase fan engagement and give its audience with more rewarding sports and sports betting experiences. 

The vice president stated that XLMedia is certain that Sportradar’s offerings would increase demand for sports betting among its audiences and advertisers.

In other developments, Sportradar and Pragmatic Solutions have just finalized a major agreement. Sportradar integrated its Managed Trading Services and Orako sportsbook with the player account management platform of Pragmatic Solutions. 

This arrangement will help numerous organizations that are interested in integrating sports betting systems with PAM.

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