Betfred USA Sports is getting ready to launch its mobile betting service in Virginia, and Loudoun United FC, a team in the United Soccer League (USL), has made Betfred USA Sports its official sports betting partner.

Additionally, the new partnership will see the addition of the Betfred logo as a back-of-jersey sponsor for the Red-and-White home and away kits beginning with the 2023 USL Championship Season. 

In addition, the upcoming season will see additional brand integrations planned.

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Having its Official Launch in 2023 

A press release states that the Betfred Sportsbook mobile betting product will have its official launch in the Commonwealth of Virginia at the beginning of 2023. Betfred is currently operating in eight states, including the Commonwealth of Virginia. 

The company will soon launch in Maryland, Ohio, and Nevada, pending approval from the relevant regulatory authorities in those states. The gaming consultancy SCCG Management, as well as its Founder and CEO Stephen Crystal, were instrumental in facilitating the deal.

Preparing for Upcoming Launches in Maryland, Ohio, and Nevada

Stephen Crystal added that Betfred USA Sports and Loudoun United FC are a fantastic combination for growing their reach and distribution in the US. Betfred Group, based out of the UK, has found success with some of the largest football clubs in the world, including Manchester United. They look forward to more cooperation announcements as the company prepares for upcoming launches in Maryland, Ohio, and Nevada.

Betfred USA Sports is the US arm of Betfred Group, a UK-based bookmaker formed in 1967 that operates over 1,400 betting shops in the UK. For its part, Loudoun United FC (LUFC) is the highest-level professional soccer franchise in Loudoun County, Virginia. The club plays in the United Soccer League (USL) Championship.

Fan Betting Experience and Adding Gaming Engagement to Players

Bryan Bennet, COO of Betfred USA Sports, noted that Betfred has a long history of successful sponsorships of soccer teams in the UK, and couldn’t be more delighted to embark into its first collaboration in the US with Loudoun United. The club has developed a solid foundation over the last four years, and they also look forward to a lengthy cooperation to build the Loudoun United fans and Betfred Sportsbook in Virginia over the future years.

Doug Raftery, Loudoun United FC Executive Business Officer, stated that the collaboration with Betfred enables us to enhance the fan experience and helps provide additional chances to engage with their ever-growing Red-and-White Community. They look forward to working with Betfred to create a fantastic experience on and off the pitch for seasons to come.

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