The United Kingdom-based testing lab eCOGRA has expanded its operations into Michigan iGaming market.

It is a sign of sustainable growth when a symbiotic relationship exists between a developing gambling market and regulatory instruments.

Michigan has been on a roll recently on both fronts, particularly in regard to the former.

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eCOGRA Is Continuing to Grow Still within the United States

eCOGRA was awarded the right to conduct sports betting and iGaming testing in the state of Michigan by the Michigan Gaming Control Board (MGCB), which is the state’s gaming regulatory body. 

eCOGRA will be able to offer its expertise in the regulatory certification of operators in the state’s iGaming industry as well as the sports betting industry once it becomes an ITL. 

This is not the first state in the United States where the laboratory has established a presence.

Providing Third Party Cybersecurity Testing

As things stand right now, eCOGRA only has a few licenses for minor vendors and a business that focuses on providing third-party cybersecurity testing and certification.

Its operations are limited to the states of New Jersey and Colorado. In contrast, the states of Michigan and Pennsylvania have recognized the company as a legitimate ITL for the purpose of gaming operator certifications. The announcement represents an additional successful step in eCOGRA’s growth into the United States.

The business has stated that it is dedicated to broadening the scope of its service offering to include new jurisdictions that are significant to customers. 

According to a report by Online Casino Reports, the chief executive officer of eCOGRA, Shaun McCallaghan, stated that the organization would “continue to pursue permits where services are necessary, being the preferred ITL.” 

A growing number of states in the United States are beginning to make use of the expertise offered by the lab.

The Expanding Gambling Industry in Michigan

eCOGRA has been doing well for itself, but the growth of its operations in the United States is in some ways dependent on the gaming market in the area as well as the broader regulatory environment in the United States. 

At this point, developments on the state level start coming into play, and Michigan is the perfect example of a state that fits the criteria, as the state has recently been wanting to expand its gaming industry.

As a consequence of this, the work of the MGCB has been particularly demanding; alternatively, the advancements made by the state in this area can be attributed to the efforts of the MGCB. NetGaming recently received its supplier license from the MGCB, and in doing so, commented on the “arduous” application process. 

This process, which involves a lot of assessments and due diligence on the part of the MGCB, is not a coincidence in the slightest.

Aims to Continue and Strengthen its Presence to United States

EveryMatrix is another company that has kept the MGCB busy and has contributed yet another element that makes Michigan’s products and services more desirable. Through the use of the CasinoEngine platform, EveryMatrix was able to acquire the necessary license to distribute content within the state. This not only made available additional iGaming material in the state, but it also represented a significant step forward for EveryMatrix in its quest to further develop and strengthen its presence in the United States.

Due to the fact that a significant expansion of gambling was legalized in the state of Michigan at the beginning of the year, Michigan has been featured prominently in recent business news stories. PokerStars has made the decision to begin pooling the player pools for their Michigan and New Jersey locations. Because of this, PokerStars became the first operator in the state to hold a license from the Multi-State Internet Gaming Agreement (MSIGA).

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