Lee Fenton, new Chief Executive Officer of Bally’s Corp. has aspirations of creating programming similar to the shows in the United Kingdom. One very popular sports show on television in the United Kingdom is known as Soccer Saturday. The show appears on Sky Sports. It has been parodied on Apple TV+. The show is known as Ted Lasso. It has a host along with four pundits who just chat about games. Through the launch of such shows in the United States, the company seeks to promote its sports betting business in the country.

More on Fenton’s ideas to succeed

The British Executive became the top officer in the company after the merger of the company with Gamesys Group Plc. which is based in the United Kingdom. The deal that was concluded in the past week has united the company that owns fourteen casinos in ten states with an online betting house that has a large presence in the UK. Fenton went on to say that the kind of an opportunity today is like an opportunity that is on steroids. He stated that the company is confident in its ability to create programming that will generate a high level of interest amongst the people. He made these statements at the Global Gaming Expo in Las Vegas.

Reason for the increase in interest

Over the past three years, online betting has generated increased interest as well as revenue. This has been possible because the Supreme Court of the United States has allowed legalized gambling outside the state of Nevada. Bally’s is based in Providence that is located in the state of Rhode Island. The company has grown at a rapid pace in recent years. It has grown from being a casino operator and a regional race track to being a national player in the betting industry.

Bally’s Corp. Growth

The company has acquired a number of casinos as well as online betting businesses from Nevada to New Jersey through its largest shareholder, Standard General LP. An agreement was also signed with Sinclair Broadcast Group Inc. last year. This helped put the brand of the company on sports television networks across nineteen regions as well as collaborate on programming.