Greentube acquires Capecod, bolsters Italian market footprint

Greentube acquires Capecod, bolsters Italian market footprint

Greentube, a part of Novomatic multi-vertical business operations, accomplished a crucial expansion coup this week following its purchase of Italian game developer Capecod Solutions.

Greentube – Capecod Solutions Deal

In a move that will significantly bolster its presence within Italy, Greentube will integrate Capecod Solutions’ products into its in-house development department. 

More importantly, the acquisition will give the developer the resources to produce a strong lineup of localized games that will captivate Italian iGaming players.  

Capecod Solution has supplied Novomatic Italia with some of its top-performing titles for the past four years. Now under Greentube, the said game development firm will be playing an equally important role in expanding the geographical reach of Novomatic’s Interactive unit.

Apart from upgrading Greentube’s game development capabilities, the acquisition of Capecod falls in line with Novomatic’s omnichannel strategy. 

Capecod, the newest addition to NovoElsy’s game portfolio, will also share its game development capabilities to Novomatic Italia’s land-based clients in the AWP segment. Also part of its new role is to oversee the provision of Novomatic Italia’s conversions of AWP titles to operators in the country, ensuring a nonstop stream of new games for both online and AWP customers.

Quotes from the Press Release

Michael Bauer, CFO/CGO at Greentube, explained: “This acquisition ticks all the boxes, strengthening our hand in Italy across both online and land-based sectors. 

“We have seen over the last few years how successful Capecod has been in developing games that resonate with players in Italy and in bringing the expertise of such a well-regarded company under the Greentube umbrella, we envisage all parties going from strength to strength in offering products to the widest audience. Additionally, our goal is to boost Capecod’s performance by offering their top titles in other markets as well.”

Markus Buechele, CEO of Novomatic Italia, commented: “It is an honour to be able to bring all of the know-how and experience gained in recent years through working with the renowned software house Capecod to the whole Novomatic AG Group. 

“The acquisition is proof of the good work that has been achieved and the importance of investing continuously in technology and human resources. 

“Moreover, it also enables us to give our group an even stronger international focus, presenting ourselves to our customers synergistically while relying on the best products available on the market.”

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About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.